A woman with heatless curls.

The IT LIST is a list of my top beauty picks. If you are wondering what to try first or where to start, you can’t go wrong with these tried and trues. Consider this the best of the best and my all-time faves. I update this list quarterly to make sure it’s current and up-to-date.

applying lip gloss looking into a mirror

By: Lisa Fennessy

Okay, here it is, my top picks in every beauty category! Be sure to check my coupon code page for ways to save.


RELATED: The best beauty products in 2022.


shampoo, conditioner and treatment heading
EVOLVh Shampoo

EVOLVh Ultrashine Moisture Shampoo

My Review

EVOLVh conditioner

EVOLVh Ultrashine Moisture Conditioner

My Review

a bottle of superfinish polishing balm

EVOLVh SuperFinish Polishing Balm

This product does everything and feels like nothing.

My Review

Product subheading for hairspray, curling creme & styling gel.
A bottle of Josh Rosebrook hair spray.

Josh Rosebrook Hair Spray

A clean hair spray that actually works 😱

My Review

A tub of Innersense whipped creme texturizer

Inner Peace Whipped Whipped Texturizing Crème

Holds and defines curls without the crunch.

My Review

Innersense I Create Hold gel in a tall bottle with pump

Innersense I Create Hold

Something that's strong enough to keep stubborn cowlicks in place.

My Review

Product subheading for leave in conditioner.
A bottle of LolaVie Perfecting Leave-In

LolaVie Perfecting Leave In

Multitasking detangler that leaves hair soft and smooth. It's also a heat protectant and shine booster!

RELATED: Dyson Hair Dryer vs. Airwrap Compared (Pros + Cons)

Gray Hair

Product sub heading for purple shampoo, conditioner and deep conditioner.
a bottle of bruns shampoo

Bruns N°24 Silverschampoo

Gentle enough to use every day while still brightening brassy strands.

My Review

A bottle of bruns conditioner

N°24 Silver Balsam conditioner

Gentle enough to use every day while still brightening brassy strands.

My Review

A tub of bruns hairmask

Bruns N°24 Harmask

Double moisture, double toning, so good.

product subheading for heat treatment & styling
a bottle of superfinish polishing balm

EVOLVh Superfinish Polishing Balm

This product does everything and feels like nothing.

My Review

The Kitsch Heatless Curls Set

Kitsch Heatless Curls

An easy way to wake up with cute hair in the morning with minimal effort and ZERO heat.

See how it actually works!

RELATED: How To Go Gray: Before and After Pictures

A woman pats her cheeks after applying skincare items.


Product subheading for cleansers.

Oil cleansers (use these as a first wash to remove makeup):

Bottle of cleanser from Pai skincare

Pai Light Work

A hardy grip that really gets it all done (a great option for sensitive skin too).

My Review

a bottle of leahlani pamplemousse cleanser

Leahlani Pamplemousse Tropical Cleansing Oil

Smells amaze, lightly exfoliates, washes clean with just water.

My Review

botanical b cleansing oil

Botanical B Enzyme Cleansing Oil + Makeup Remover

You haven’t lived until you’ve tried Botanical B Cleansing Oil. So good.

My Review

Cleanser (use this after makeup has been removed as a second cleanse):

A tube of Dr Rogers face wash

Doctor Rogers Face Wash

Foams without stripping and great fit for sensitive skin.

Balm cleansers (use these as a first or second cleanse or both):

Jar of Mukti calming balm

Mukti Calming Cleansing Balm

A gel / balm that hugs skin and is a boss taking it all off.

My Review

A jar of True Botanicals Ginger Tumeric Cleansing Balm

True Botanicals Ginger Turmeric Cleansing Balm

This whipped balm cleanser melts into skin breaking down makeup, dirt and grime without leaving your skin feeling tight or dry.

My Review

Product subheading for toners/mists.
the optimist maya chia

Maya Chia The Optimist

Sits between a mist and a serum to deliver it all. Smells amazing. One of my top products of 2019 (and still is!).

My Review

spray bottle of BLÜH ALCHEMY Toning Elixir mist

BLÜH ALCHEMY’s Toning Elixir

Delivers max hydration that lasts. One spritz and you will be hooked.

Bottle of Laurel Skincare Hydrosol

Laurel Single Farm Hydrosol

ANY mist by Laurel is incredible. Keep an eye out for their limited edition releases.

Product subheading for moisturizers (oil).
true botanicals pure radiance oil bottle on a white background

True Botanicals Renew Pure Radiance Oil

Outperforms La Mer across all measures. I love this one.

A bottle of Le Prunier plum oil

Le Prunier’s Plum Beauty Oil

Plumps, moisturizes, evens skin tone, smells amazing. For all skin types. I’m forever obsessed.

My Review

Bottle of Laurel's sun serum

Laurel Sun Serum

An organic plant-powered oil to repair + prevent sun damage.

My Review

Product subheading for moisturizing face creams.
A tub of OSEA's Collagen Dream Night Cream

OSEA Collagen Dream Night Cream

My face feels super hydrated with this.

A jar of Prima The Afterglow

Prima The Afterglow

One of my all time favorite face creams, but it’s often out of stock.

My Review

A jar of dr rogers restore face cream

Doctor Rogers Restore Face Cream

Super calming and hydrating for sensitive skin with no scent.

Product subheading for retinol.

Best of everything, less aggressive/still effective, stronger/medical grade

Bottle of Maya Chia The Straight A Retinol

Maya Chia’s The Straight A

Brightens and evens complexion in just days.

My Review

A bottle of Mara Retinol

Mara Algae Retinol Face Oil

Easy to use nightly and I saw a difference in my skin after 30 days.

Marie Veronique Multi-Retinol Night Emulsion

Even I couldn’t use this every night, it was that effective.

Plant based

botanical b cleansing oil

One Love Organics Botanical A Bio-Retinol Night Serum

This is the most sensitive-skin friendly / good for reactive skin

My Review

Product subheading for Vitamin C.
bluh alchemy's multi c


A hydrating gel serum formulated with every natural brightening agent known to man.

My Review

bottle of Maya Chia Vitamin C serum

Maya Chia Super Lift Concentrated Vitamin C-More Serum

Packed with three types of vitamin C and you can actually feel the lift happening.

a bottle of josh rosebrook c bright

Josh Rosebrook C Complex Vitamin C Serum

The consistency is everything. Absorbs quickly, hydrating and protecting.

Product subheading for blemish.
Osmia Spotless Oil

Osmia Spotless Blemish Oil

Gentle roll on formula that keeps blemishes at bay before they erupt.

A container of Indie Lee Banish Solution

Indie Lee Banish Solution

A dupe for the super-popular Kate Somerville overnight spot treatment. Great for hormonal or underground blemishes.

Rael Miracle Patch

Rael Beauty Miracle Patch

An effective spot treatment for blemishes after they open up.

Product subheading for eye cream.
bottle and box with eye serum from Mukti

Mukti Age Defiance Eye Serum

Super hydrating and soaks right in – easy to layer makeup over.

A container of LILFOX Ambrosia Immortalis

LILFOX Ambrosia Immortalis Eye Mask

Delivers deep hydration and wakes up the eye area.

product photo of 100% Pure Bright Eyes

100% PURE Bright Eyes Masks

These work the best to depuff and correct color out of them all.

Three Ships Brighter Days

Three Ships Brighter Days Red Algae + Avocado Biodegradable Eye Masks

Depuff and correct dark circles in a jiff plus biodegradable.

Product subheading for lip balm.
A tube of Axiology lip balm

Axiology Vegan Lip Balm

Super creamy, and uber moisturizing (without being slippery).

Alpyn Beauty Agave Plumping Lip Mask

Alpyn Beauty Willow & Sweet Agave Plumping Lip Mask

For the most long lasting moisturized and soft lips.

Poppy & Pout 100% Natural Lip Balm

A great chapstick alternative with zero plastic (and cute!) packaging. Stash multiple in pockets and purses.

Product subheading for masks.
jar of May Lindstrom The Problem Solver Face Mask

May Lindstrom’s The Problem Solver

For deep pore cleansing, exfoliation and a raging glow. (Not for sensitive skin).

My Review

container of Laurel Skin Brightening Mask

Laurel Whole Plant Organics Brighten Mask

100% whole plant organics that LEGIT evens skin tone with one use.

My Review

leahlani mermaid mask

Leahlani Mermaid Mask

A long time fave superfood honey mask that leaves skin glowing. This has been a fave for years.

My Review

A YINA sheet mask

YINA Divine Cellulose Sheet Mask

Two words: juicy, plumpy skin. 

A jar of Manuka Honey

Manuka Honey

It’s different than any other honey and it can legit treat every skin problem.

More Here

Product subheading for exfoliators.
200ml bottle of MUKTI's resurfacing exfoliant

Mukti 2-in-1 Resurfacing Exfoliant

A bright green, gritty cleanser/exfoliator that tantalizes all the senses. Foams up a bit, and leaves skin feeling so smooth!

My Review

maya chia refreshmint

Maya Chia The Refresh Mint

A STRONG enzymatic + acid exfoliator that resurfaces + hydrates without the grit.

A tube of One Love Organics Brand New Day masque.

One Love Organics Brand New Day Microderma Scrub & Masque

A mask / cleanser duo that micro-manually and enzymatically exfoliates. Obsessed.

My Review

RELATED: My current skincare routine

A woman holds up a body lotion.

Body Care

Product subheading for deodorant.
A bottle of Mukti Botanique Deodorant

Mukti Botanique Deodorant

Goes on clear and keeps odor at bay. It won't stain clothes or leave white streaks. One of our top products of 2022.

My Review

Schmidt's deodorant

Schmidt's Aluminum Free Natural Deodorant

An accessible deo that works plus Ecocert Certified.

A container of Prim Deodorant

Prim Botanicals Deodorant

Baking soda free and almost doubles as a perfume.

Product subheading for teeth.

Toothpaste, travel toothpaste, mouthwash

a tube of toothpaste

Risewell Mineral Toothpaste

Comes in fun flavors, great for the whole fam.

Huppy Toothpaste tabs

Huppy Toothpaste Tablets

A great option for travel. Also doubles as an on the go mouthwash (kinda).

A bottle of RiseWell mouthwash

Risewell Balancing Mouthwash

The minty fresh feeling is the closest you’ll get to old school Listerine, and it won’t f up your oral microbiome.

Whitening Strips

Lumineux whitening strips

Lumineux Teeth Whitening Strips

They work. Not as good as Crest but they do.

Product subheading for body oil.

Body oil

A bottle of BLUH Alchemy Active Relief Body Oil

BLUH Alchemy Active Relief Body Oil

The scent is insane but the moisture is even better. Not greasy at all.

A bottle of one love organics

One Love Organics Gardenia + Tea Antioxidant Body Serum

A super light spray body oil that leaves skin soft and moisturized.

Product subheading for body lotion.

Deeper, light and budget

A container of Prima's Skin Therapy.

Prima Skin Therapy

A hydration beast that also delivers calming and balancing CBD.

My Review

Josh Rosebrook Body Acid Serum

Josh Rosebrook Body Acid Serum

This light lotion exfoliates and smooths skin like skincare but for your body.

A bottle of cocokind sake body lotion

Cocokind Sake Body Lotion

Fragrance free, microbiome supporting and not greasy.

Product subheading for hand cream.
A container of Pai Heavy mettle lotion

Pai Heavy Mettle

Loaded with actives to condition dry and chapped skin.

My Review

A container of Verite hand lotion.

Verite Spa Japanese Lemon And Jasmine Hand Cream

Luxe, chic, hydrating and soaks in fast.

My Review

Product subheading for fragrance/parfum.
A bottle of Heretic parfum

Heretic Parfum

A super clean option made with essential oils only that smells good (not crunchy!).

My Review

A bottle of Henry Rose Jake's House

Henry Rose

Actually smells like real fragrance (SO GOOD), has beautiful packaging and it’s EWG Verified.

My Review

A collection of sample sized perfumes.

Credo Seasonal Scent Sampler

Try 9 clean beauty fragrances for just $20! *Currently unavailable. *

Product subheading for bar soap.
coffee mint osmia bar soap


ALL THE WAY! Hand-poured, cured 8 weeks, extra organic. Coffee Mint anyone?

Product subheading for sunscreen.

Everyday face SPF, tinted face SPF, beach face SPF

A tube of Le Prunier Plumscreen.

Le Prunier Plumscreen

The best everyday SPF on the market. Plum oil provides so much natural UV protection that they only had to add 4% zinc to get it to 31 SPF!

My Review

A tube of Saie Slip Tint.

Saie Slip Tint

Very light coverage and it looks wicked natural.

My Review

Kinfield Daily Dew

Daily Dew SPF 35

Rubs in clear, doesn’t make me sweat and stays put.

A bottle of Eleven Body SPF

Eleven Game. Set. Match. Body Lotion SPF 50

Is it lotion? Is it SPF? We don't know, it's that good. Plus 50 SPF to boot!

My Review

Product subheading for sunscreen for kids.
A bottle of All Good SPF

All Good SPF 30

They have a family size option and some USDA certified organic options too.

My Review

A stick of Babo Botanicals Clear Zinc Sport SPF

Babo Botanicals Clear Zinc Sport Stick Sunscreen SPF 30

Goes on sheerer than regular non-nano zinc—and we see a difference. Also, MADE SAFE certified.

My Review

A bottle of Solara Go! SPF

Go! Mineral Defense SPORT Superfruit + Aloe Sunscreen Mist, SPF 30

This makes the application process a lot easier plus we love the addition of skin supporting ingredients.

My Review

RELATED: How to Read Sunscreen Labels

A woman holds up a collection of makeup products in her hands.


Product subheading for eyeshadow.

Pressed eyeshadow, cream eyeshadow

W3LL People Palette

W3LL People Power Palette

The most univeral palette we've found, it works for everyone and has staying power.

Bottle of ILIA eye tint in soft rose gold

ILIA Liquid Powder Eye Tint

These truly DO NOT crease.

My Review

Product subheading for mascara.
container of ILIA Limitless Lash Mascara with mascara brush

ILIA Limitless Lash Mascara

Delivers super pretty length and definition via a patented wand. 

My Review

clean mascara from ILIA beauty

ILIA Fullest Volumizing Mascara

A smudge-free, flake-free lightweight formula delivers major volume.

My Review

Product subheading for eyeliner.

Liquid eyeliner, pencil eyeliner

eye liner

Josephine Cosmetics Eye Define

A breeze to use and doesn't clump up.

Antonym Eye Pencil in Noir

A creamy pencil that delivers major color payoff. Also comes with a builtin sharpener.

Product subheading for brows.
Sappho Brow Pomade in Taupe Gray

Sappho Brow Pomade in Taupe Gray

A great fit for people with gray or blonde hair. You need a brow brush to apply.

My Review

Kosas brow pop

Kosas Brow Pop

A micro pencil + spoolie for a natural-looking fill. A forever fave.

My Review

Product subheading for tinted lip balm.
product photo of LUXURY LIP TINT BARE by Henne Organics

HENNÉ Luxury Lip Tints

Moisturizing, chic packaging and crazy organic.

My Review

Honest tinted lip balm

Honest Tinted Lip Balm

Budget friendly option for a sheer, moisturizing wash of color.

Product subheading for lip gloss.
lip gloss Fitglow Lip Colour Serum

Fitglow Lip Colour Serums

Hydrating, plumping and not sticky.

See almost all shades applied here.

Erin's Faces fruit smoothie lip gloss

Erin's Faces Fruit Smoothie Lip Gloss

Goes on sheer, but can be layered for more opaque color. Love the organic ingredients and minty flavor.

See shades applied here.

Product subheading for lipstick, lip liner.
ILIA Lipstick

ILIA Beauty Color Block Lipstick

Vibrant colors with long-lasting intense color payoff.

My Review

lip liner set Fitglow Beauty Vegan Liner Trio

Fitglow Beauty Vegan Liner Trio

Pretty shades that double as full lip colors too.

My Review

Product subheading for foundation.

Liquid foundation, cream foundation, BB cream

Bottle of ILIA's true skin serum organic foundation

ILIA True Skin Serum Foundation

Medium-coverage and weightless with a dewy finish.

My Review

Rituel de Fille Foundation

Rituel de Fille 3 Drop Weightless Serum Foundation

Buildable medium to fuller coverage that leaves skin looking flawless.

bottle of Inika Organic BB Cream

Inika Organic BB Cream

A light coverage BB cream that wears super natural.

My Review

Product subheading for concealer.

Buildable coverage, medium coverage, color corrector

A tube of kosas revealer concealer

Kosas Revealer Super Creamy + Brightening Concealer

Creamy, buildable and stays put.

My Review

Organic Concealer bottle Ilia cosmetics

ILIA True Skin Serum Concealer

Super lightweight and blends seamlessly. A team favorite.

My Review

bottle of Fitglow Beauty Correct+ in Peach Color corrector

Fitglow Correct+ in Peach

Magic for correcting dark under-eye circles.

My Review

Product subheading for highlighters.
westman atelier lit up stick

Westman Atelier Lit Up

Adds highlight and a spot of color without the shimmer. Super creamy.

Olio E Osso No 1 balm

Olio e Osso No. 1 Balm

This clear balm gives the most amazing, mica-free glow.

My Review

Product subheading for blush.
A container of RMS Blush

RMS ReDimension Hydra Powder Blush

Reflects light in a skin-softening, glowy way.

My Review

Fitglow Multi-use ceramide lip and cheek palette

Fitglow Multi-Use Ceramide Cream Lip + Cheek Palette

Mix and match to create your custom color.

My Review

ILIA Multi-stick

ILIA Multi Stick

Leaves skin looking dewy and flushed.

My Review

RELATED: A Clean Beauty Guide to Makeup and our Top 5 Clean Beauty Foundations (2023 Photo Lookbook)

A woman painting her fingernails


Product subheading for nail polish.

Best performing polish, cleanest formula, gel polish swap

Nude colors for nail polish Olive and June

Olive & June

On trend colors and a fatty brush.

My Review

A bottle of nail polish

Kure Bazar

Packaged in glass and won't dry out hands.

My Review

The Dazzle Dry Nail system.

Dazzle Dry

Lasts WEEKS and dries in less than 5 minutes.

My Review

Product subheading for nail polish remover.
Olive + June Nail Polish Remover Pot

Olive + June Nail Polish Remover Pot

RELATED: The best nontoxic nail polish brands reviewed

xo, lisa in cursive

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