Beauty Heroes Limited Edition: Axiology

March 21, 2019 (updated January 1, 2022)

Beauty Heroes featuring Axiology_

Sit back, relax and let me introduce you to the cleanest lipstick on the planet. Say hello to Axiology. I first met Axiology two years ago and never looked back. I fell so hard for their integrity, ingredients, packaging and formula that I did an entire expose on them here which showcases 17 of their shades applied. #obsessed

So here’s the deal. For a limited time, Beauty Heroes is offering $101 worth of Axiology for $59. Choose from three discoveries – each one featuring three shades:

Each curation features two lipsticks ($30 ea) and one Lip Crayon ($28). That’s pretty much like buying two and getting one free. HOLLA! Get it here!

This discovery is available as of today. And I wouldn’t be your friend if I didn’t tell you, the last time Beauty Heroes featured a lipstick brand like this, it sold out IN A DAY – remember Fitglow guys!? GET ON IT!

The Playfully Pink Discovery

There are so many notables about Axiology but first, let’s do some show and tell. I chose the Playfully Pink curation because I’ve been obsessed with pink lipsticks now that my hair is almost fully gray. This discovery includes Vibration, Bonafide and Loyalty. Here they are applied:

Axiology Loyalty
Axiology Lipstick in Loyalty
Axiology Bonafide
Axiology Lipstick in Bonafide
Axiology Vibration
Axiology Lip Crayon in Vibration

Axiology lip colors come in three different consistencies: matte, cream and balm. The lip crayons (like Vibration) have a matte finish and offer more staying power. While the lipsticks (like Loyalty) are more of a buildable balm – one coat and they will look almost sheer. The more pigmented lipsticks (like Bonafide) are creamy with a dense color payoff.

You can also try playing with layering two or three shades for a signature look!

The Ingredient Breakdown

Axiology lipsticks are made with just 10 organic and/or wildcrafted ingredients and use only natural elements to drive pigment. They use organic butters and oils to carry and iron oxide, mica, titanium dioxide and manganese violet to deliver pigment. All of their mineral powers are non-nano and the products are void of synthetics (with one exception, listed below). Axiology is also cruelty-free and vegan. And I want to list out their ingredients for you guys because they are so beautiful.

Lipstick Full Ingredient List:

  • Organic Coconut Oil
  • Organic Castor Oil
  • Organic Avocado Butter
  • Candelilla Wax
  • Avocado Oil
  • Organic Grape Seed Oil
  • Vitamin E Oil (from Sunflower)
  • Organic Orange Oil
  • Elderberry Extract
  • Organic Neem Oil
  • Depending on the shade, may contain: Mica, Titanium Dioxide, Tin Oxide, Iron Oxide, Manganese Violet, Synthetic Fluorphlogopite, Silica, Kaolin – Illite (Red Clay).

Lip Crayons Full Ingredient List:

  • Organic Avocado Butter
  • Organic Castor Oil
  • Candelilla Wax
  • Organic Avocado Oil
  • Shea Butter
  • Organic Orange Oil
  • Organic Moringa Oil
  • Elderberry Extract
  • Vitamin E (Sunflower) Oil
  • Organic Neem Seed Oil
  • Depending on the shade, may contain: Mica, Titanium Dioxide, Tin Oxide, Iron Oxide, Manganese Violet, Synthetic Fluorphlogopite, Silica, Kaolin – Illite (Red Clay).

Guys, trust me. I’ve peeped a lot of lipstick formulas and this is as clean as it gets.

Chicness on Fleekness

But Axiology doesn’t stop there! Axiology knows how to deliver when it comes to packaging. Lipsticks come in a gold click tube which is not only gold and fancy but practical. These chic tubes are designed to save your lipstick from smashing into its top.

Second of all, all the paper packaging that the tube comes in is one of a kind. It’s made of recycled trash! Axiology founder Erika says, “The paper packaging is so special to us. I lived in Bali, Indonesia while I was starting Axiology. While I was there, I stumbled upon these women who had been recycling paper by hand for over 25 years. They were disturbed with the trash problem on the island and set out to solve it. I fell in love with their story and decided to work with them on packaging.” How much do you love this!?

Axiology packaging

PS, the name “Axiology” is inspired from a philosophy called Axiology which is the study of aesthetics and ethics. So fitting because when you talk about a clean ingredient deck without sacrificing performance. Axiology is it.

More about Beauty Heroes…

And if you haven’t heard of Beauty Heroes, let me fill you in. Beauty Heroes is a subscription service that delivers clean hair, body and skincare to your door monthly for $42.95/mo. Their standards for clean ingredients are super high and members are always getting a crazy good deal. The past few months have been valued at over $100 each with heavy hitting green beauty brands like Max & Me, Josh Rosebrook, LILFOX and more. One month, Beauty Heroes sent out Vintners Daughter which retails for $185 – can’t beat that with a bat! It’s one of the best beauty subscriptions around. They also offer optional makeup discoveries LIKE THIS ONE! This limited edition seasonal makeup selection is valued at $101 and it won’t last so get on it!

Read more about Axiology, hear from the founder and see more of their colors applied in a larger story I did about Beauty Heroes + Axiology here.

Want to know more? Read all about the Beauty Heroes subscription here!

Xo, lisa



By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply


    I’m always looking for good clean beauty products. Thanks for this post.

    1. Reply


      You can’t go wrong with Axiology! xo

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