Better Than Black Friday

November 19, 2020 (updated January 31, 2023)

It’s finally here!!! Welcome to the The New Knew 2020 Better Than Black Friday Event! This is where you get to shop some of my favorite brand’s Black Friday offers early, PLUS (!) get a little somethin’ somethin’ extra too.

looking in a mirror with text overlay

Welcome to the third annual TOG’s Black Friday Preview Event! This year, we’re switching it up a bit, making it bigger and better than ever….AKA the new look/new name: Better Than Black Friday.

In years past, we’ve teamed up with some of our favorite brands to grant TNK readers early access to some of our favorite brands’ Black Friday sales.

Well, all of that is happening again this year but we’ve upped the ante and are not only hookin’ it up with early access, we’ve also included exclusive access or an exclusive gift with purchase—gifts and exclusives that won’t be available anywhere else except right here, right now.

This means; not only do you get to shop early, you get to save more and gain more. HALLA!

It all starts today, November 19, with events rolling out throughout the weekend. So!

  • You can scroll through to see exactly what will be offered and when, but…
  • Access codes will not be published until each specific day so…
  • Be sure to bookmark this page and circle back now through Sunday, Nov. 23.
  • And, some events are open to the USA only while some are open internationally, so keep an eye on that as well. 

I also wanted to take a minute to say thank you to the brands who are showcased here. These brands were hand picked by TNK to be included but they were under no obligation to say yes or even offer more than what they are offering on Black Friday. 

That being said, the following brands LOVE TNK readers just as much as you love them, and they all jumped at the chance to be involved. A BIG thank you to each and every brand represented here. We love you!


You can shop this event via brand….

Or you can shop it by day…

Or you can just keep scrolling and experience it start to finish….


THURSDAY 11/19/20


The VERT BEAUTY offer: A $200+ gift with purchase plus save 15% off your next order!

Vert Beauty will be offering 20% off site-wide for Black Friday weekend. HOWEVER! Shop them now and gain early access to their exclusive $200+ gift with purchase + 15% off your 2021 order! 

Every $150 purchase will receive a complimentary beauty tote valued at $200+!

a cute tote plus items displayed around it

Early access to 100 of these totes are reserved for TNK readers only before they become available to the general public this weekend at VERT. Here’s what’s included: 

  • Osea Anti-Aging Body Balm Travel
  • Orgaid Vit C Sheet Mask
  • Kosas Tropic Equinox duo (full size)
  • Fit Glow Lip Serum in Go (full size)
  • CV SKinlabs Calming Moisture Sample
  • Osmia Mud Cleanser Sample
  • Josh Rosebrook Hydrating Accelerator 2oz
  • One Love Organics Vit B Cleansing OIl Travel
  • Innersense Sweet Spirit Leave in 2oz
  • Odacite Synergie Masque Sample
  • Odacite Ba+S sample
  • Tata Harper sample
  • Vert Beauty Eyeliner (full size)
  • Milk + Honey Eye Cream Sample
  • Ursa Major Golden Hour Recovery deluxe sample
  • Axiology Lip Crayon (full size)

All of these items are included in a super cute reusable tote with a beautiful print by a local Denver artist (cute zipper pouch included!). 

But that’s not it! Not only will you gain access to these limited edition totes FIRST, you will ALSO get an additional 15% off coupon in your tote to use on your next order placed between 1/1/21 and 2/11/21. 

I recommend picking up either the facial cupping set I’m currently obsessed with or my Josh Rosebrook faves like this, this or this considering they’re never discounted anyway. (I checked around and Josh Rosebrook will not be on sale anywhere this holiday season).

For more guidance, check out my VERT BEAUTY Faves!

WHILE SUPPLIES LAST: Use THIS LINK to access Vert’s website. Add $150 in product to your cart, and you’ll automatically see the tote added (!). When you’re at checkout use code, TOGBB to make the tote free of charge.

woman holding Vert Beauty tote with fall flowers in the tote

*Offer goes live at 12:01am MST on 11/19 and ends at 11:59p MST on 11/19 or until all 100 bags are allocated—whichever happens first.


FRIDAY 11/20

FRIDAY ONLY: TRUE BOTANICALS (open internationally)

The True Botanicals offer: 20% off, free shipping and a gift with purchase!

The True Botanicals Black Friday Presale starts today! To access the presale you can use code TRUEVIP at checkout. (Shopping will become available to the general public tomorrow on 11/21).

true botanicals pure radiance oil

FRIDAY 11/20: Enjoy 20% off, free shipping and a GWP (these will vary, but are all SO good—while supplies last), plus additional discounts on gift sets! Use code TRUEVIP at checkout!

I recommend:

Both of these are an incredible savings because they are already discounted and you can STACK the additional 20%! Also, for more, check out my 5 True Botanicals Must-Tries

Also, it might be fun to check out their holiday shop too.

shop true botanicals now

*Stacked discounts apply to sets like this one and this one!

SATURDAY 11/21 and SUNDAY 11/22


The Maya Chia offer: 20% off The Straight A!

Maya Chia will not be hosting a Black Friday sale this year, but I pulled a few strings and got TNK readers access to my top Maya Chia pick! Yeah, you read that right!

TNK readers can save 20% off The Straight A—TODAY ONLY!

testing Maya Chia's The Straight A

SATURDAY 11/21 ONLY use code: PREVIEW20 to save 20% off The Straight A!

The Straight A is my #1 product pick of 2020. If you want a brighter complexion, more even skin tone, are looking to fade hyperpigmentation and reduce fine lines…this is it, girl. This is it. I saw results in just DAYS! Read more about my experience with The Straight A here! Also,  my full Maya Chia review and why chia seed oil is so good for your skin, as well as my before and after pictures from using The Straight A.



Beneath Your Mask offer: Flash first-access to 20% off site-wide!

This in-high-demand brand is restocking just in time for The New Knew’s Preview Event! Beneath Your Mask will be offering 20% off site-wide on Black Friday HOWEVER shop here first to gain access to their Black Friday sale PLUS grab your faves first before they sell out again! 

holding beneath you mask bottle sandwiched in my hands

SATURDAY 11/21 ONLY use code: PREVIEW20 to save 20% off site-wide at Beneath Your Mask!

So many beautiful items here, but if I had to pick one, it’s Remedy Conditioning Lip Balm all the way! This reparative lip treatments is designed to moisturize, condition, soften and protect and it does all of that with a hint of lavender. And it’s packaged in the chicest aluminum black tube to boot.


SATURDAY + SUNDAY: LEAHLANI (open internationally)

Leahlani offer: 20% off site-wide plus an exclusive gift with purchase!

TNK readers will be the first to shop LEAHLANI’s Black Friday sale PLUS each order will include a Deluxe Trial Vial of Pamplemousse Cleansing Oil (about 2 cleanses). This is one of my favorite cleansers!

holding leahlani skincare and masking

SATURDAY 11/21 + SUNDAY 11/22 use code: PREVIEW20 to save 20% site-wide at Leahlani + get a gift with purchase!

I recommend picking up her Mermaid Mask which is like a superfood smoothie for your face or Honey Love which is where honey mask meets exfoliator—one of my all time favorites…although you really can’t go wrong with anything from this local Hawaiian, small batch skincare line. 

*Gift with purchase will be added by hand to qualifying orders. You will not see this item added to your cart. 



BLÜH ALCHEMY offer: 25% off site-wide plus an exclusive gift with purchase!

BLÜH ALCHEMY will be offering 25% off site-wide for their Black Friday sale next weekend BUT! You can shop it early and get your hands on their best sellers before they sell out. YEAH, GIRL!

PLUS, for The New Knew readers only, receive a complimentary FULL SIZE Antioxidant Face Oil ($95 value) with orders over $250!

holding two items from Bluh alchemy

SATURDAY 11/21 + SUNDAY 11/22 use code: PREVIEW20 to save 25% + get a gift with purchase from BLÜH ALCHEMY!

I recommend, oh gosh…everything here…but if I had to choose, I LUUUVE her Toning Elixir and Cleansing Oil—two of the best I’ve ever used. 

*Gift with purchase will be added by hand to qualifying orders. You will not see this item added to your cart. 


SATURDAY + SUNDAY: FITGLOW (open internationally)

Fitglow offer: 30% off site-wide, no minimum spend!

Fitglow is hosting a tiered Black Friday sale this year i.e.: 15% all orders, 25% off orders over $250 and 30% off orders over $400. You can check it out here.

HOWEVER! The New Knew readers get access to Fitglow’s top tier percentage off across the board—no minimum spend! That’s 30% off site-wide! WUT!!!

Applying Fitglow Lip Serum while looking in a mirror

This means you not only get to shop early but you can score 30% off site-wide (no minimums) this weekend only.

SATURDAY 11/21 + SUNDAY 11/22 use code: TOGFG30 to save 30% off site-wide at Fitglow Beauty!

I have some definitive Fitglow faves. One of them is their face SPF which is regrettably sold out until 2021…BUT don’t fret. I also really love their Lip Colour Serums, Eye Bright (to brighten around the eye plus as a shadow primer), their brush set, mascara….and if you have dark circles, you have to try their Correct + in Peach!

*Please note, Fitglow Beauty is offering their Body Cream as a GWP in their tiered Black Friday special. This gift will not apply to this event.


SATURDAY + SUNDAY: KHUS + KHUS (open internationally)

KHUS + KHUS offer: 30% off site-wide + an exclusive gift with purchase!

KHUS + KHUS will be hosting a 25% off site-wide Black Friday sale next weekend. HOWEVER!

TNK readers get to shop early and save more with an exclusive 30% off site-wide this weekend only. Yeah, we said it!

khus khus organic skincare

AND the fun doesn’t stop there! For TNK readers only, receive a complimentary 30ml Bleu Body Wax as a gift with purchase on all orders over $120. 

SATURDAY 11/21 + SUNDAY 11/22 use code: PREVIEW30 to save 30% off site-wide + get a gift with purchase at KHUS + KHUS!

This is truly one of those lines that flies under the radar IMO. Their formulations and ingredients are top notch and the user experience is unparalleled. If you haven’t tried KHUS + KHUS yet, this is your chance. Start with The Fix or Blossom Face Serum, you will be left thinking, Where have these been my whole life?! 

*Gift with purchase will be added by hand and therefore you will not see it listed in your cart. 


SATURDAY + SUNDAY: WILDLING (open internationally)

Wildling offer: An exclusive 30% off + workshop with purchase!

Wildling will be offering 20% off their site on Black Friday HOWEVER, shop The New Knew’s Preview this weekend and save an additional 10% (!!!). *High fives, hugs and happy dance!*

That means you can save 30% off any of the Wildling stones!

using a wand on my forehead

This weekend only, save 30% off Wildling’s stones PLUS receive an invite to their “How To” workshop with your purchase so you can learn how to use your new skincare tool.

SATURDAY 11/21 + SUNDAY 11/22 use code: PREVIEW30 to save 30% off Wildling stones!

I am a long time fan of their Empress Stone which offers an intensified re-patterning of habits in muscles and tissue, helping to remove metabolic waste, environmental pollution, and chemicals that may have entered into the body through conventional beauty products, tap water or an overuse of plastic.

Gua sha is a great way to depuff the face, especially the under-eye and nose and the results are practically instant. I also love their Wand (shown above) for working pressure points and jaw tension.

*This offer applies to their stones only, not the entire site. 

*Workshop details will automatically be forwarded via email to purchases made with TOG’s code.



EVOLVh’s offer: 20% off site-wide, no minimum spend!

EVOLVh will be hosting a tiered Black Friday sale this year ie: the more you spend, the more you save.

HOWEVER! The New Knew readers get access to EVOLVh’s top tier percentage off across the board—no minimum spend!

pouring Evolvh shampoo into my hand

This means you not only get to shop early but you can score their highest savings: 20% off site-wide (no minimums) this weekend only.

SATURDAY 11/21 + SUNDAY 11/22 use code: PREVIEW20 to save 20% at EVOLVh!

I’m just obsessed with how EVOLVh actually cleans my hair. I mean, don’t get me wrong, there are several clean beauty shampoos that work “fine” but with EVOLVh it’s like I’m back in the 90’s shampooing my hair in complete and utter ingredient-ignorance-bliss. I personally prefer their UltraShine Moisturizing Shampoo for my hair.

OH! And their SuperFinish Polishing Balm is KILLER. It literally does it all: defrizz, smooth, detangle, condition, adds shine, makes hair super soft and not only is it a heat protectant, but it’s also a UV protectant! A MUST!


SATURDAY + SUNDAY: AFRICAN BOTANICS (open internationally)

African Botanics’ offer: Early access to 20% off site-wide!

African Botanics will be offering 20% off site-wide for Black Friday next weekend, but with COVID delays, inventory has been low in 2020. Shop early and secure your faves at African Botanics this weekend only!

holding up african botanicals clean beauty skincare

SATURDAY 11/21 + SUNDAY 11/22 use code: PREVIEW20 save 20% at African Botanics’ site-wide!

My fave here by far is their Resurrection Cell Recovery Serum. It’s a hydrating gel serum that’s formulated with retinol. Wear this under your nighttime moisturizer and get ready to turn back the hands of time. 

And that’s all, folks (but that’s like, A LOT)! Happy to answer any questions in the comments. Be sure to come back here next week for the FULL Black Friday + Cyber Monday roundup too!

Xo, lisa

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply

    Jin Hyun

    I did have a question, for Bluh and other brands that add the GWP (but doesn’t show in the cart, is the min spend before or after the discount?

    1. Reply


      The min spend is after the discount, yes!

  2. Reply


    hi there, is anyone else having issues with checking out with fitglow beauty (not the code, but completing the transaction)?

    1. Reply


      Looks like AMEX is giving them trouble today but all other cards are working!

  3. Reply


    Thank you so much for organizing this! I purchased from Maya Chia, Wildling and Fitglow. Love your blog and all of the honest recommendations and reviews. Thank you again.

  4. Reply


    Maya Chia and Fitglow in the house!!! So excited to try The Straight A. Oh and Lisa’s pretty okay too (*wink wink*)!!!!

    1. Reply


      IN THE HOUSE! Yeah girl!!! xo, Lisa

  5. Reply

    Sarah Fitzmaurice

    Thank you for the hook up with the codes!! I’ve learned so much from you the past two years and have fallen in love with clean beauty. Thank you for all your hard work and sharing!! You’re a GEM.

    1. Reply


      So nice of you to say – thank you Sarah! So glad you are here! xo, Lisa

  6. Reply


    Loving this, thank you so much! I mis-read and thought Maya Chia was today too. Silly me! I have a Straight A now and loving it. I really appreciate your service. 🙂

    1. Reply


      Awesome! So glad you are here! xo, Lisa

  7. Reply

    Diana Castaldini

    Does fitglow not accept AMEX? It wouldn’t let me purchase with that card 🙁

    1. Reply


      They were having trouble with AMEX the other day…sorry for that – I actually got that question 4 or 5 times and checked in with them…they were trying to fix the issue.

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