If you are a Fitglow fan, YOU KNOW. If not, get ready for your clean beauty world to be blown open. Why? Fitglow offers makeup that is not only high preforming but infused with skin-loving ingredients, their skincare is stacked, they are sustainable, they formulate with healthy ingredients and are women led + owned. They are also cruelty-free, USA-made, dermatologist tested—and the list goes on and on. Want to know where to start? These are my top 5 picks.
This post is sponsored by Fitglow Beauty, an ethical makeup and skincare line with skin-boosting ingredients and efficacious formulas. As always, The New Knew only works with brands who we trust are making the world a better place.
By: Lisa Fennessy
Fitglow Beauty always shows up when we ask you (yes you, dear reader!) which brands you want to see featured in our events. It’s a massive fan favorite and I totally get why: We all love the antioxidants and collagen-boosting ingredients that are in every formulation.
IN THIS POST:
- Why we love Fitglow Beauty
- Our favorite Fitglow Beauty products
- Exclusive Fitglow Beauty promo code
- FAQ
Why we love Fitglow Beauty
Fitglow Beauty is an OG in the ethical beauty space. I first met founder Anna Buss, Fitglow’s founder and CEO, in 2017 at the Indie Beauty Expo in Dallas. We chatted for what seemed like forever, I had my hands in all of her products and I fell in love instantly. Since then, I’ve followed along as their line has evolved with more expansive shade ranges, new products and fun makeup colors (hello, navy mascara!).
What really drew me in initially is all of their makeup has skin-boosting ingredients. Like, their Lip Color Serums are not only some of the best lip glosses I’ve tried, they also have organic pomegranate plant sterols, beet extract, vegetable collagen and antioxidants to improve lip structure. And their mascara makes lashes pop, but also has botanical extracts and phyto superfoods that promote lash health and growth. And this is true across the board.
But not only are they an indie beauty cult favorite, I’ve been lucky enough to partner with them TWICE for limited edition makeup and skincare bundles, and I even got to create my own limited-edition lip color!
We also love that they’re:
- Ethically made in the USA
- Freshly made in small batches
- Use plant-based science
- Are dermatologist tested
- And Leaping Bunny Certified
Suffice it to say, when it comes to Fitglow, it just keeps getting better and better.
Woman-owned + led
I don’t say it often enough: I’m here to support women doing amazing things. The entire TNK team is female, and that’s on purpose. So to have a brand declare that it’s woman-founded and 100% woman-led is a green flag for me.
Anna started the brand because she was looking for the four-leaf clover she couldn’t find in the world of skincare—ethically-sourced, plant-based ingredients and formulas that are free of heavy oils, silicones and waxes. Anna’s sensitive, rosacea-prone skin and her background in nutrition and fitness drove her to spend nearly a decade researching plant-based ingredients and she worked closely with skin doctors and chemists to “refine evidence-based formulas that go beyond the top layer of your skin to activate and deeply nourish skin cells.”
Yes, yes and yaaaassssss.
Sustainability
One of the tenants we value and look for in the beauty brands we choose to support is sustainability. When a brand goes above and beyond to make a statement about their environmental impact, we take note. Fitglow has been vocal about its sustainability from the beginning, but we also appreciate their ongoing efforts (since we all know it isn’t as simple as choosing glass over plastic…).
Some of those efforts include:
- Choosing forever recyclable aluminum packaging.
- Reducing virgin plastic use by 95% by the year 2030.
- Creating innovative refillable products with the goal of reducing product waste and carbon footprint.
- Dedicated to turning trash into beauty with PCR and sugarcane packaging. (Like, they actually sourced packing that another brand was throwing away and used that until it ran out for some of their products).
All of this to say, if you are looking for a new healthy beauty line to explore, Fitglow is a no-brainer. And if you’ve tried Fitglow in the past but haven’t tried any of my top picks…you are missing out!
Our favorite Fitglow Beauty products
Lip Color Serum | $42
I’ve already written extensively about Fitglow’s Lip Color Serums (and swatched them!) because THEY ARE THE SH*T. If you are looking for a clean lip gloss, these are IT. They nourish, plump, add shine, smell beautiful, are easy to apply, come in so many shades and just make you look so dang fly!
They wear super light with a glossy finish, but are not sticky or heavy. They are refined enough where they look fantastic on mature or maturing skin, but also playful enough where they are stunning on teens and young adults too. These are the droids you’ve been looking for!
What we like:
- Comes in 24 shades
- Glossy finish that’s not sticky
- They nourish and plump
- Smell lightly like vanilla
- Easy to apply
- Work on all skin types and ages
- Don’t leave lips dry or dehydrated
- Contains certified organic ingredients
- Recyclable
What we don’t like:
- Price
Good Lash + Mascara | $38
Fitglow Beauty can do no wrong when it comes to mascara (hello 3-in-1 conditioning, growth promoter and aesthetic GOAT). If you love volume, length and drama, you will love this pick. I love that this formula comes in not one, not two, but THREE shades, including navy, so you can truly choose what’s best for you. Shades look subtle on camera, but trust me, when the light hits, it’s go time.
The only downside is with this custom wand, it’s hard to get the inner corners of lashes. But if you are looking to channel your inner Tiffany via a grown-up blue mascara, this one’s for you.
What we like:
- Comes in 3 shades, which are subtle, but strong
- 3-in-1 formula is a mascara, serum and conditioner all in one
- The custom wand—NO other brand is using this!
- You can skip the lash curler, because these come with curl brush technology
- Long lasting
- Doesn’t flake
- Easy to apply
- Work on all skin types and ages
- Vegan formula, making it more accessible
- Contains certified organic ingredients
- Recyclable
What we don’t like:
- The custom wand can make it hard to get at the inner corners of lashes
RELATED: The 5 best nontoxic mascaras.
Multi-Use Ceramide Cream Lip + Cheek Palette in Buffed Glow | $48
This palette came out in 2022 and I can’t stop using it. LOVE LOVE LOVE that we get four colors in one. I raved about the Freshly Picked shades (I use Fig and Watermelon the most) in our overview of the best blushes, but these new shades in Buffed Glow are *chef’s kiss* perfect for summer. These colors are buildable, mixable, potent and creamy.
This palette is technically multi-use, meaning you can apply color to lips, cheeks and eyes and while I might do a wash of blotted color on my lips, I really prefer this just for cheeks. I find it really thin on lips and it doesn’t last that long for me.
And of course, it wouldn’t be Fitglow if it wasn’t skincare first, so while this is technically makeup, it’s also treating skin with organic castor seed oil, organic safflower oil, apricot kernel oil and ceramides.
I love this palette so much, I wish it came in shades for ALL seasons (hint, hint FG!!), so I could glow up accordingly.
What we like:
- An extra large mirror on the inside of this compact (LOVE)
- No shimmer added
- Pigmented
- Blends easily
- Sets down well
- Color lasts
- Face looks fresh and hydrated
- Refillable palette
- Palette made from recycled plastic bottles
- Fragrance free
- Contains certified organic ingredients
- Recyclable
What we don’t:
- Feels like they’re just getting started when it comes to shades—I’m ready for more!
- Would love to see a buildable compact where you could select your fave creamy shades, a la FG’s refillable powder palette
RELATED: The best natural blushes.
Redness Rescue Cream | $69
Okay, this is a must-have for redness-prone skin. FG founder Anna herself developed this to help combat the redness she experienced from her own personal sensitive skin/rosacea-prone skin. This light face cream actually pumps out green, which (hello color theory!) instantly reduces the look of redness, leaving skin looking calm, even and bright. It’s also packed with botanicals to protect, repair and calm stressed out skin. (This really works!)
What we like:
- Wakame Seaweed Extract protects skin from environmental stressors while improving elasticity and firmness
- You can SEE it working as it reduces redness after application—it pumps out green, like Elphaba
- Calendula is a powerhouse against environmental stress and at calming skin
- Contains certified organic ingredients
- Vegan
- Silicone free
- Recyclable
What we don’t:
- There’s a bit of zinc oxide in the formula, which is great for reducing redness, but can be a bit drying too
Correct+ in Peach | $42
The dark horse of the Fitglow line, Correct+ in Peach, is a concealer formulated to counter dark circles and imperfections around the eyes. In perfect color-wheel theory, peach tones correct blue tones creating a brighter, more balanced base for your eye look. I’m obsessed with this product.
And the color correction doesn’t stop there—Correct+ comes in 5 shades to address things like dark circles and spots, discoloration, blemishes, uneven skin tone, scarring and more. Check out what each shade is best for here.
What we like:
- Actually works to brighten undereye circles
- Thick formula that doesn’t crease
- Contains certified organic ingredients
- Silicone free
- Contains caffeine for an instant skin boost
- Resveratrol fights free radicals
- Recyclable
What we don’t:
- (nothing) 🤣
Save: Code NEWKNEW20 will save you 20% sitewide at Fitglow!
Check out my Fitglow Faves on Amazon too!
What’s your favorite Fitglow Beauty product? Did I miss any?
TNK Team Note: This article contains affiliate links. TNK uses affiliate links as a source for revenue to fund operations of the business and to be less dependent on branded content. TNK stands behind all product recommendations. Still have questions about these links or our process? Feel free to email us.
FAQ
Anna Buss, Fitglow’s founder and CEO, started the brand because she was looking for the four-leaf clover she couldn’t find in the world of skincare—ethically-sourced, plant-based ingredients and formulas that are free of heavy oils, silicones and waxes. Learn more here.
Yes, Fitglow is a good brand with a focus on being non-toxic, sustainable and of high-quality. They are ethically made in the USA, products are freshly made in small batches using plant-based science, dermatologist tested and leaping bunny certified. Learn more here.
