Fitglow Beauty Review: Top Picks

May 19, 2023 — Written by

If you are a Fitglow fan, YOU KNOW. If not, get ready for your clean beauty world to be blown open. Why? Fitglow offers makeup that is not only high preforming but infused with skin-loving ingredients, their skincare is stacked, they are sustainable, they formulate with healthy ingredients and are women led + owned. They are also cruelty-free, USA-made, dermatologist tested—and the list goes on and on. Want to know where to start? These are my top 5 picks.

A woman with curly gray hair holds up products from Fitglow Beauty.

This post is sponsored by Fitglow Beauty, an ethical makeup and skincare line with skin-boosting ingredients and efficacious formulas. As always, The New Knew only works with brands who we trust are making the world a better place.

By: Lisa Fennessy

Fitglow Beauty always shows up when we ask you (yes you, dear reader!) which brands you want to see featured in our events. It’s a massive fan favorite and I totally get why: We all love the antioxidants and collagen-boosting ingredients that are in every formulation.


Why we love Fitglow Beauty

Fitglow Beauty is an OG in the ethical beauty space. I first met founder Anna Buss, Fitglow’s founder and CEO, in 2017 at the Indie Beauty Expo in Dallas. We chatted for what seemed like forever, I had my hands in all of her products and I fell in love instantly. Since then, I’ve followed along as their line has evolved with more expansive shade ranges, new products and fun makeup colors (hello, navy mascara!).

Lisa with FITGLOW Beauty founder.
Fitglow Beauty founder Anna Buss (and me!) at iBE Dallas, 2017

What really drew me in initially is all of their makeup has skin-boosting ingredients. Like, their Lip Color Serums are not only some of the best lip glosses I’ve tried, they also have organic pomegranate plant sterols, beet extract, vegetable collagen and antioxidants to improve lip structure. And their mascara makes lashes pop, but also has botanical extracts and phyto superfoods that promote lash health and growth. And this is true across the board. 

But not only are they an indie beauty cult favorite, I’ve been lucky enough to partner with them TWICE for limited edition makeup and skincare bundles, and I even got to create my own limited-edition lip color!

We also love that they’re:

  • Ethically made in the USA
  • Freshly made in small batches
  • Use plant-based science
  • Are dermatologist tested
  • And Leaping Bunny Certified

Suffice it to say, when it comes to Fitglow, it just keeps getting better and better.

RELATED: How to recycle beauty products the RIGHT way.

Woman-owned + led

I don’t say it often enough: I’m here to support women doing amazing things. The entire TNK team is female, and that’s on purpose. So to have a brand declare that it’s woman-founded and 100% woman-led is a green flag for me.

Anna started the brand because she was looking for the four-leaf clover she couldn’t find in the world of skincare—ethically-sourced, plant-based ingredients and formulas that are free of heavy oils, silicones and waxes. Anna’s sensitive, rosacea-prone skin and her background in nutrition and fitness drove her to spend nearly a decade researching plant-based ingredients and she worked closely with skin doctors and chemists to “refine evidence-based formulas that go beyond the top layer of your skin to activate and deeply nourish skin cells.”

Yes, yes and yaaaassssss.


One of the tenants we value and look for in the beauty brands we choose to support is sustainability. When a brand goes above and beyond to make a statement about their environmental impact, we take note. Fitglow has been vocal about its sustainability from the beginning, but we also appreciate their ongoing efforts (since we all know it isn’t as simple as choosing glass over plastic…).

Some of those efforts include:

  • Choosing forever recyclable aluminum packaging.
  • Reducing virgin plastic use by 95% by the year 2030.
  • Creating innovative refillable products with the goal of reducing product waste and carbon footprint.
  • Dedicated to turning trash into beauty with PCR and sugarcane packaging. (Like, they actually sourced packing that another brand was throwing away and used that until it ran out for some of their products).

All of this to say, if you are looking for a new healthy beauty line to explore, Fitglow is a no-brainer. And if you’ve tried Fitglow in the past but haven’t tried any of my top picks…you are missing out!

RELATED: Our favorite plastic-free beauty products.

Our favorite Fitglow Beauty products

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Save: Code NEWKNEW20 will save you 20% sitewide at Fitglow!

Check out my Fitglow Faves on Amazon too!

What’s your favorite Fitglow Beauty product? Did I miss any?

xo, lisa in cursive

TNK Team Note: This article contains affiliate links. TNK uses affiliate links as a source for revenue to fund operations of the business and to be less dependent on branded content. TNK stands behind all product recommendations. Still have questions about these links or our process? Feel free to email us.


Who owns Fitglow?

Anna Buss, Fitglow’s founder and CEO, started the brand because she was looking for the four-leaf clover she couldn’t find in the world of skincare—ethically-sourced, plant-based ingredients and formulas that are free of heavy oils, silicones and waxes. Learn more here.

Is Fitglow a good brand?

Yes, Fitglow is a good brand with a focus on being non-toxic, sustainable and of high-quality. They are ethically made in the USA, products are freshly made in small batches using plant-based science, dermatologist tested and leaping bunny certified. Learn more here.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!

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