Over 40? Best Organic Foundation & B.B. Creams

March 9, 2021 (updated June 1, 2022)

Are you hitting your groove in life but wondering how to take your makeup routine to the next level? All my over 40 ladies, hands up! So excited to share a round-up of the best all-natural, organic foundation and B.B. creams for women over 40. BONUS: These picks work FOR ALL AGES too. Also, what’s B.B. cream exactly? The answer to that, plus my favorite foundation picks, if you keep reading.

Lisa smiling and showing off her skin

By: Lisa Fennessy

As 40-year-old women, we don’t want the same things we wanted in our 20s and 30s. Not only that, but our skin is a lot different than it used to be and our needs have changed. We want a refined, understated, polished and thoughtful look. That’s why I’m sharing my picks for the best organic foundation and BB cream.

Here’s the thing though: These picks are NOT just for those over 40. Nope, they work FOR ALL SKIN TYPES AND AGES. Why? Because clean makeup brands, like my picks below, are suitable for everyone.

Best organic foundation + best BB cream

You can skip right to my review if you want the down and dirty ASAP.

But, if you want the full scoop, let’s start with a little foundation(al) knowledge.

BB cream vs. organic foundation

Foundation is a product designed to even skin tone, correct blemishes and eradicate redness. Depending on the one you choose, it will provide coverage from sheer to heavy, but the sheerest is typically still more coverage than a BB cream will provide. The sticking point with foundation is that you need to make sure you get the correct shade for your skin.

So what is a BB cream? In comparison, a BB cream is used to even out skin tone and reduce redness. It provides lighter coverage than a standard foundation, but more than a tinted moisturizer.

There are so. many. benefits here, but one huge one is that the color range is more forgiving. Typically you will only see 2-4 shades of BB cream from one line and that’s because one shade can work for many skin tones.

lisa testing vapour foundation on her hand

Who should wear an organic foundation vs. who should choose a BB cream

If you are someone who typically wears foundation or likes a medium coverage, try my foundation picks.

If you are someone who likes a lighter coverage or maybe you are new to using foundation…maybe you think to yourself…foundation isn’t for me…I’m not used to it…I don’t know how to apply it…I never wear makeup and I don’t want to look like I’m trying too hard…whatever it may be, start with the best BB cream.

Also important to note: As we get older, our skin’s overall texture changes. It’s impacted by endogenous (genetics, cellular metabolism, hormone and metabolic processes) and exogenous (sun exposure, pollution, ionizing radiation, chemicals, toxins) factors.

Together, these can lead to cumulative structural and physiological alterations AKA, thinning skin, fine and deep wrinkles, dry skin, discoloration, laxity, dullness, and roughness (source).

That’s why as you get older, I recommend that you STEP AWAY FROM THE POWDER AND MATTE FINISH FOUNDATIONS.

They can accentuate deep and fine wrinkles, play up dullness and highlight skin texture. A dewy finish is always in, and it can help skin look alive, vibrant and, well, at it’s best.

Best organic foundation pro tips

Pro tip #1

Make sure you blend foundation and B.B. Cream down into your neck—there is nothing that looks more odd than an olive face and a white neck.

Pro tip #2

You can apply both of these products with your fingers or a beauty blender but my go-to is a foundation brush. I specifically love a good kabuki. Applying with fingers and then blending with a brush ensures product is applied evenly and gives a beautiful polished look.

RELATED: Check out my favorite clean beauty makeup brushes.

Pro tip #3

Make sure to exfoliate your skin 1-2x a week to keep it looking it’s best – no flakes, dull patches or clumpy foundation spots. I love this one and this one.

Pro tip #4

Make sure skin is primed and moisturized before applying. You can use anything from an oil like The Essentialist Daily Renewal Oil to a true foundation primer like Vapour’s Stratus Soft Focus Skin Perfecting Primer. Both are super effective. This will ensure product goes on even and smoothly.

The best organic foundation and the best BB cream

Vapour Soft Focus Atmosphere Foundation with GIA Minerals blush layered on cheeks, organic foundation
Vapour Atmosphere Soft Focus Foundation with GIA Minerals blush layered on cheeks (photo untouched).

Best Organic Foundation: Vapour Atmosphere Soft Focus Foundation | $48

Two words: HOT. DANG. There is nothing to not love about this foundation. Vapour is a high-performing organic makeup line formulated by co-founders Krysia Boinis, a botanical alchemist, and Kristine Keheley, a fine artist.

Vapour truly blurs the lines between makeup and skincare delivering color blends in moisturizing bases that not only enhance natural beauty but nourish skin as well—and boy does it show!

RELATED: Vapour Beauty Organic Makeup Review

The Atmosphere Soft Focus Foundation is a medium coverage, liquid foundation. Love. Love. Love that it has a dewy finish and leaves skin looking alive and healthy. The goal in your 40s (or at any age!) is not necessarily to look younger, but to look our best, and Vapour Atmosphere Soft Focus Foundation totally does that.

Vapour Atmosphere Soft Focus Foundation Pros: 

  • Truly a skincare-and-makeup-in-one product: formulated with brightening camellia + frankincense, tulsi and lotus to help soothe, calm and protect. 
  • Goes on thin and truly melts right into skin giving the appearance of your-skin-but-better.
  • Adjustable coverage, overall medium.
  • A dewy finish.
  • Leaves skin looking alive and healthy—truly at its best.
  • Does not dry out skin.
  • Blends easily with fingers or a brush.
  • Waterless, so you know you’re getting a potent, skin-supporting formula.
  • Air-tight packaging.
  • Comes in 19 shades. 

Vapour Atmosphere Soft Focus Foundation Cons (Considerations): 

  • This formula probably won’t work as well for someone with oily skin— it might feel like too much shine.
  • It’s on the oilier side, which I love, but might be new for some people.
  • Packaged in plastic (we liked it’s glass packaging better).

INIKA organic BB cream, organic foundation
INIKA Organic BB Cream with Kjaer Weis cream blush layered on cheeks (photo untouched).

Best Organic BB Cream: INIKA Certified Organic BB Cream | $45

Okay if you haven’t heard of INIKA, GIRL, where have you been!? INIKA was started in 2006 and is based out of Sydney, Australia. They are 100% vegan, use certified organic ingredients, and are cruelty-free. I’ve pretty much loved everything I’ve tried from this line (with the exception of their liquid eyeliner).

RELATED: Read my full INIKA review.

The INIKA Organic BB Cream contains 80% certified organic ingredients which are higher than the NOP and the Australia Organic Food Chain threshold of 70%. I also love that it has prickly pear oil, pomegranate, avocado and jojoba oils to help moisturize as well. I mean when my makeup also doubles as skincare, I’m ALL IN!

This formula goes on pretty sheer but it JUST WORKS. You can see how my freckles, hyperpigmentation, and a few of my broken capillaries show through but it evens out everything just enough to look put together and polished.

It doesn’t scream, Hi, my name is Lisa and I wear a ton of makeup! It’s more like, Hi, my name is Lisa. I love my skin.

Just as an example, the day my sister started wearing this to work, one of her coworkers who she never really talks to, commented that she looked pretty. But you see, they weren’t like, Sweet foundation girl! It’s just one of those things that pulls your look together without being a thing.

You could even use this as a foundation primer. Beige works for me but I can make Honey work too.

INIKA Organic BB Cream Pros: 

  • Lightweight coverage that just WORKS.
  • Highlights what you want and downplays what you don’t.
  • Evens out skin tone enough to look pulled together and polished (kinda perfect for a WFH day!).
  • Super natural, breathable and finishes dewy (less so than the Vapour).
  • Adds a little radiance without the hi, I’m wearing makeup feeling. 
  • Easier to get a color match because one shade will suit several skin tones.
  • Could double as a foundation primer for my other clean beauty recs.

INIKA Organic BB Cream Cons (Considerations): 

  • Packaged in plastic.
  • Comes in way fewer shades, but BB cream is usually more forgiving.

SAVE: Code THISORGANICGIRL will save you 10% at The Choosy Chick always. Grab your INIKA Organic BB Cream here!

car selfie of me wearing ilia foundation
ILIA True Skin Serum Foundation (photo untouched).

Best Lightweight Organic Foundation: ILIA True Skin Serum Foundation | $54

If you are looking for a clean beauty foundation that breathes life and glow into your skin, girl, THIS IS IT! This weightless, light-coverage, liquid foundation delivers a natural look that truly mimics how your skin looks and feels. I mean, it’s literally undetectable to the naked eye when applied, which is by far my favorite part. I have it on here. I’m talking FLAW-LESS.

RELATED: Want more info on ILIA? Read about my faves (with pros + cons for each!).

True Skin Serum Foundation (aptly named btw) also has some ingredients with skin benefits like aloe to help soothe irritated skin and plant-based squalane to help balance and improve elasticity. It’s an all-natural makeup win!

This foundation comes in several shades so if you need help color matching, email [email protected] for pro help.  

ILIA True Skin Serum Foundation Pros: 

  • A formula that breathes life into your skin via a dewy finish. 
  • Lightweight coverage that’s buildable to medium coverage.
  • Weightless.
  • A true “your skin but better” finish.
  • Does not dry out skin or dry cakey.
  • Fragrance free (just smells like makeup, no added scents).
  • Goes on even and blends easily with fingers or a brush.
  • Vegan, which means if you’re avoiding animal byproducts, this one is for you.
  • Packaged in glass.
  • Comes in 18 shades. 

ILIA True Skin Serum Foundation Cons (Considerations): 

  • The pump I have leaked (but this is the old packaging to be fair).
  • Formulated with silicones, which are non-biodegradable.

RELATED: Read my full review on ILIA’s Super Serum Skin Tint.

If you’re like, “but which foundation should I choose between ILIA and Vapour?” here’s my answer: ILIA’s foundation contains silicones, while Vapour’s doesn’t. So if you’re going for as natural as possible, Vapour will tickle your fancy.

But ILIA’s is vegan, so that’s the pick for you if you want to avoid animal byproducts.

What is your go-to organic foundation or BB cream?

Xo, lisa

Common questions about foundation and BB creams for women over 40

What’s the best foundation for women over 40?

Liquid foundation with a dewy finish will leave skin looking healthy, glowing and alive. These are my top two recommendations.

What’s the best BB cream for women over 40?

INIKA’s organic BB cream is a barely-there cruelty-free BB cream that uses certified organic ingredients. Read my review here.

What’s the difference between BB cream and foundation?

BB cream is a makeup “beauty balm” or “blemish balm” that provides coverage and skincare benefits while foundation typically only provides coverage.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply


    You look so beautiful in both products!

    1. Reply


      Thanks Kelly! xo

  2. Reply


    Just curious if you ever wear both together. Glad to hear your thoughts on Vapour being dewy. I am never sure if I just look oily, especially as my skin is not oily.

    1. Reply


      Hi Annette! I usually don’t wear both together, one is usually enough but the INIKA BB Cream totally doubles as a primer and you could wear it under the Vapour for sure. Dewy is a good thing! xo

  3. Reply


    I LOVE that you are addressing over 40🙌🏻 I always feel the green beauty is geared for under 35. Love both looks😘

    1. Reply


      Awesome Samantha! Yeah, there are a ton of great options for us fourty-somethings! xo

  4. Reply


    How does INIKA compare to W3LL Bio Tint Moisturizer? I have been using it and feel like I get similar results to what you are describing with INIKA. And you look gorge as per usual!! ❤️

    1. Reply


      Hi Lynne! The Bio Tint is thicker and has more coverage than INIKA!Thanks for reading!

  5. Reply


    Hi Lisa you look beautiful I emailed Choosy Chick last night I have oily acne prone skin and had questions about Inika foundations and Bb cream They were so helpful Will order a sample kit and their shadows and mascara look great too Have a great day

    1. Reply


      Oh awesome Maryann! I hope you love them, keep us posted! xo

  6. Reply


    You look beautiful as usual! I don’t wear any foundation or BB cream and I’m happy like that 🙂 Have a beautiful day!

    1. Reply


      And you are beautiful for it! xo

  7. Reply


    I rarely wear makeup but found the suggestion of skipping the powders enlightening! Curious, however, do you use any sort of finishing product? Do you use liquid blush or bronzer? I find without a finishing powder, my makeup just seems to be gone within a couple hours. When I DO wear makeup, it’s usually for an all day meeting or something and precisely when I don’t want to look like my makeup has slid off my face by 10am. Thanks!

    1. Reply


      Hi Maggie! Yes! I like RMW UN Powder and W3LL PEOPLE Invisible Powder. Or if you are just trying to reduce shine you can go over your face with a clean brush and that alone will soak up some of the excess. I use both powder and cream blush + bronzer but I prefer cream – it just looks more natural at this age. Let me know if this helps or if you need more recs! xo

  8. Reply


    Hi Lisa! I tried the Inika, and it burned when I put it on, and I didn’t prefer the scent. I’m sure that’s very unusual. So I’m still looking for a bb or something like it without spf. Have you tried Kosas tinted oil, Lily Lolo BB, or Westman Atelier stick (it says light foundation, so I wondered)?

    1. Reply


      Hi Brooke! I’m so sorry that happened! I’ve tried the Kosas tinted oil but there is no shade that works well for me. It also seems to settle into the fine lines of my face a bit. I haven’t tried Lily Lolo’s BB cream or the Westman Atelier Stick however I do like the Sappho CC cream…have you tried that?

  9. Reply


    Hi! Does the BB Cream have SPF? I’m never sure if all BB and CC creams have SPF. Thanks!

    1. Reply


      Hi Susan! Some do. These do not. Check out my recs for tinted face SPF here..you might find something you like! xo, Lisa

  10. Reply

    Erin L

    Hi Lisa –
    Wondering if you have tried the Invisible Touch Foundation by KJAER WEIS. And also wonder whether you use the SPF you recommend under these foundations. I have had so much trouble trying to cover all the bases (SPF, foundation, concealer) in a way that works well for my over 45 skin.


    1. Reply


      Hi Erin! I’ve tried Invisible Touch – it’s really pretty. It’s scented thought so if you do not like scents on your face, you may not like this. And I would recommend more of a matte SPF first before your foundation. I like Josh Rosebrooks SPF or Fitglow’s SPF for that! More here!

  11. Reply


    Have you tried Ilia’s Super Serum Skin Tint SPF 40? I appreciate your posts for older women, it’s so hard to find information about clean cosmetics for women of a certain age.

    1. Reply


      Hi there! I’ve tried it, yes! It’s a little too dewy for me and I find I can’t wear enough of it to actually get the benefit of the SPF but people rave about it so it might be a good fit for you! xo, Lisa

  12. Reply


    Hi Lisa, Just wanted to let you know about my experience with The Choosy Chick while trying to purchase the Inika BB Cream. I was concerned about choosing the right color match, so after reading their return policy, I sent an email to them asking about a sample or to get some assistance in ordering. (Their website suggests that you do this to avoid a lot of returns.) It’s been 6 days now with no response. I still may order – because I really value your recommendations – but this is certainly a “downer” for me in terms of customer service.

    1. Reply


      Hi Sabrina! I’m so sorry you’ve had this experience. That does sound frustrating. I will pass on this feedback to them. Also, Pharmaca also sells INIKA and they have great sales so be sure to check them out too! xo, Lisa

  13. Reply


    Great recommendations! I’m a big fan of BB cream lately. And I’m always afraid to spend a bit of money since my skin is so fair. And some places don’t have the best return policies. I’ll give some of these suggestions a try!

  14. Reply


    What do you recommend in terms of cream blushes? I find my powder blush is too dry for my skin and is gone within a couple hours.

    1. Reply


      Hey Veronika! I like Vapour’s Multi Sticks, Kjaer Weis’s Cream Blush and Kosas’s Cream Blushes too.

  15. Reply


    I don’t like to spend a lot of time on my makeup so I’m interested in trying foundation sticks. Do you have any recommendations?

  16. Reply


    Which foundation would you recommend for oily, over 50 gal?

    1. Reply

      Lisa Fennessy

      Hi Kim! I would recommend trying the Inika BB Cream – I think you will love it! xo, L

  17. Reply


    Lisa, Having previously used Vapour foundations loving the glowing look and feel! As a busy special needs educator I found the wear time did not last long, wearing off around mid day leaving a terrible uneven skin tone., and using their primer didn’t help. Thus my search for a clean foundation / BB Cream continues,
    Find today’s Powder foundation look unnatural and masked, and others products dry down looking mat and unnatural on my skin.
    Thank you in advance for your blog and perspective.

  18. Reply


    May I ask, if one knows a waterproof eye liner that’s clean and safe obv.?

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