Rejuva Minerals Makeup Review (Pros + Cons)

June 21, 2017 (updated May 11, 2023) — Written by

MADE SAFE® is a nontoxic certification that spans several product categories including cosmetics. Rejuva Minerals was one of the first cosmetic companies to receive this certification back in 2017. Here are a few things to be aware of when it comes to cosmetics plus my honest review of Rejuva Minerals clean beauty products.

applying mascara looking into a mirror


The MADE SAFE® Certification

If you haven’t heard of MADE SAFE®, they are a 501(c)(3) nonprofit that’s promoted as America’s first nontoxic seal for everyday products like apparel, baby items, cosmetics, household, intimate care, bedding and more. They restrict the use of 6,5000 ingredients across all categories with the goal of changing “the way products are made in this country to ultimately eliminate the use of toxic chemicals altogether.”

If you are interested in knowing more, MADE SAFE® gives consumers access to their MADE SAFE® Banned List (where you can search to see if more ubiquitous ingredients are MADE SAFE® prohibited) and MADE SAFE® Hazard List which is a user-friendly, heavily cited resource that details out concerns for each ingredient.

I love this certification because it makes it easy for buyers to go into a store and be able to pinpoint a safe product instantly. As more brand become certified, this tool will only become more helpful overtime.

If you have never seen the MADE SAFE® verification seal before, this is what it looks like👇. If you see this anywhere on a product label you will know it has passed all of the MADE SAFE® criteria.

A peek at the MADE SAFE® verification process

But what exactly is the MADE SAFE® verification criteria? Well, I talked to MADE SAFE to get a better understanding of what their screening process looks like and this is what they had to say:

“The MADE SAFE® seal is what we call a paper screening process, so we don’t lab test in this phase. We’re looking for known sources of contamination in ingredients that won’t appear on the label, known toxic chemicals listed on authoritative lists, and then working with a a chemist and using predictive modeling to examine ingredients for bioaccumulation, persistence, and general and aquatic toxicity.”

When you see the MADE SAFE® verification seal you can assume this is the process that product went through however MADE SAFE® also offers additional levels of testing that are all detailed out on their site here.


At this time, MADE SAFE® has verified several beauty products including some from my faves like Hairprint, True Botanicals, Kosmatology, and Pleni Naturals. You can check out a full list of MADE SAFE® verified brands here.

Rejuva Minerals is MADE SAFE® verified

There are very few brands who’s entire line is MADE SAFE® verified. Most of the time it is a handful of products so be sure to check each product label to ensure you are getting what you think you are getting. Several of Rejuva Minerals’ products have been verified MADE SAFE®.

Rejuva Minerals Cosmetics randomly styled on a white background

Rejuva Minerals was one of the very first lines to be MADE SAFE® verified. They sent over the following goodies for me to try which are also gluten-free and vegan.

  • Natural Canceler
  • Natural Look Pressed Power Foundation in Sea Shell and Glow
  • Multi Task primer/finisher/dry shampoo
  • A selection of USA made vegan brushes

Rejuva makeup is titanium dioxide and mica-free

Rejuva Minerals Foundation opened and styled next to two foundation brushes
Natural Look Pressed Foundation

One thing that really sets Rejuva Minerals apart from the rest is this line is made without the use of mica or titanium dioxide which are two heavily relied on ingredients in the ethical cosmetics realm.

Both mica and titanium dioxide are generally considered safe for use in cosmetics. So why is the absence of these ingredients a standout? Well, in a nutshell, there are some serious ethical considerations with mica mining. And there are also a couple of things to be aware of regarding titanium dioxide.

Titanium dioxide behaves differently in nano vs. non-nano forms. It also behaves differently in liquid form v. powder form. This abstract by NIH points out:

  • TiO2 nanoparticles predominantly cause adverse effects via induction of oxidative stress resulting in cell damage, genotixicity, inflammation, immune response etc.
  • Based on experimental evidence from animal inhalation studies TiO2 are classified as “possible carcinogenic to humans” by the International Agency for Research on Cancer.

The abstract concludes that “Until relevant toxicological and human exposure data, that would enable reliable risk assessment are obtained, TiO2 nanoparticles should be used with great care.”

The takeaway is titanium dioxide is generally not a concern. I personally use it in some of my sunscreens and liquid foundations. You just want to be mindful if you are using it in powder form and I would recommend avoiding it in nano form.

SO all this to say; Rejuva is titanium dioxide free which is huge.

A look at Rejuva’s packaging

So not only are their ingredients responsible, their packing is too. Rejuva offers:

  • BPA-free, made from 95% recycled natural fiber jars for loose power products that are also recyclable.
  • Pressed power compacts made from renewable vegetal resources that are also biodegradable.
  • Outer boxes are made from 50% recycled materials.

Rejuva makeup swatches

Let’s check out what their product looks on. I am wearing everything they sent here👇.

Cute right!? Let’s dive into the deets….

USA MADE Vegan Brushes

These synthetic hair brushes are manufactured exclusively for Rejuva Minerals by what Rejuva calls “an environmentally sensitive USA manufacturer.” These brushes are not MADE SAFE® verified.

Using brushes that were designed for specific applications totally changed my makeup game. Like, my makeup looks so much better and I get so much more out of it when I started using a kabuki brush to apply and blend foundation, an angled liner brush to line top and bottom lashes and a crease brush to apply eyeshadow in my crease. Seriously using the right tools will change your life. Consider vegan and USA made brushes. These are effective, I would rate them a 6.5 out of 10 on the softness scale (0 being soft and 10 being hard).

Pros + Cons


  • Mica free
  • Titanium Dioxide free
  • Some of their products are in the $10 range
  • Some products are MADE SAFE® verified
  • Some products are EWG VERIFIED™
  • Responsible packaging


  • Very limited shade ranges for foundation and concealer
  • Limited shade ranges for lipstick
  • Only one shade of lip gloss
  • Brand aesthetic may not be for everyone

I haven’t tried anything else including their mascara. If you’ve tried anything from Rejuva, let us know what you think!

xo, lisa in cursive


Is Rejuva Minerals SAFE?

Yes. Several of Rejuva Minerals’ products have been verified MADE SAFE®.

Where is Rejuva minerals made?

Yes, Rejuva minerals products are made in USA and they are verified MADE SAFE®.

TNK Team Note: This article contains affiliate links. TNK uses affiliate links as a source for revenue to fund operations of the business and to be less dependent on branded content. TNK stands behind all product recommendations. Still have questions about these links or our process? Feel free to email us.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply

    Staci Wilson

    Lisa, I am allergic to gold, nickel, chromium, fragrance, parabens, and dust mites…I haven’t been able to find any makeup I can wear for the past 10 months. My Dermatologist and I have been on the look for almost a year with no success. We are assuming it is the nickel…which isn’t intended to be an ingredient but is often a contaminant in such minerals like iron oxide, mica, and more. Nickel is the top allergen world wide and women normally develop this allergy after being exposed to this heavy metal through our makeup. Can you please help me find some safe makeup? I am desperate…I have worn bareminerals for the past 10 years and now my face reacts and my eye swells. I do know that the European union..especially Germany are very mindful of these heavy metals and actually do testing to minimize them . Their is a line in Europe called Bionike that tests all the makeup for cobalt, chromium, and nickel but it is not available here in the u.s. Can you please help me find a foundation…eyeliner….mascara? I had my son later in life and he is now in kindergarten….I would really like to not feel like the oldest mom in the room. Loved your piece…great writing about rejuva. I promise if you can help me find a line that is safe…I will open up a YouTube account and share it with all the other ladies out there who are on the same hunt as me. I believe they say 20% of women who get tested are allergic to nickel.
    All best,
    Staci Wilson

    1. Reply

      Lisa Fennessy

      Hi Staci! I’m so sorry this has been your experience. I don’t like promoting MLMs, which is why I’ve never talked about Beauty Counter here on TNK BUT they do a lot of screening for heavy metals which you can read about here. If this line still does not feel like a good fit for you, you could ask them for a lead, they might know another line who is doing something similar! Let us know what you find! Lisa

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