Lisa’s pick: Vyrao Free 00 Eau de Parfum | $190

✅Naturals, ✅Synthetics, 🚫Transparent Ingredient List, ✅Third party vetted

Helloooo lovah. This was sent to me by Credo Beauty recently and I INSTANTLY fell in love. The scent, the packaging, the feeling, all of it.

Vyrao launched in 2021 and is announcing itself as the world’s first wellbeing brand to fuse energetic healing with master perfumery—which is great and all but you know us, we want to know what’s actually in it. From their website:

“Vyrao fragrances are formulated sustainably and are comprised of 88-89% natural ingredients of which 80% are certified organic, with raw ingredients sourced from Robertet Grasse, the world leader in providing organic materials for perfume.

The 11-12% of “unnatural” ingredients we use in the fragrance are compounds we use in place of plants that need to be sustained in nature, not picked for their perfume.The base of our fragrance is 100% organic sugarcane alcohol, which is grown without pesticides and fertilizers.

All of our products are vegan, cruelty free, gluten-free and ethically-sourced.”

And although we don’t have access to an exact ingredients list, we do know it does not contain any of these ingredients as it has been vetted by Credo. 

I’ve tried all 5 scents and Free 00 is my fave. Vyro said they created it specifically to evoke feeling alive and uninhibited, which also speaks to me.  

Scent profile: Fresh Sicilian lemon, mandarin, soothing orange flower absolute, Egyptian jasmine and vanilla, notes of calming sandalwood and waterlily for courage of heart. 

Why I love it: It’s bold, sexy, musky, big, sensual and confident—my type of scent.

When I wear it: Like a big piece of statement jewelry, I wear this anytime and anywhere as a signature scent. No scent is too bold for 8am coffee when it’s you being you. 

Lisa’s pick: Henry Rose Jake’s House | $120

✅Naturals, ✅Synthetics, ✅Transparent Ingredient List, ✅Third party vetted  

Michelle Pfieffer is coming in hot with an elevated line of clean fragrances she’s dubbed Henry Rose. Everything just hits here from the chic packaging to the scents to the third party vetting. I feel so giddy about this line that not only checks that “no compromises” mark but actually slays it by overshaddowing conventional on all accounts. 

My pick is Jake’s House which is watery, light, crisp, clean, powdery, floral and a tad musky.  Love this for during the day but it could easily elevate any situation. 

Also love that the ingredient list is 100% transparent with all ingredients listed on their website. (I would love to see every fragrance brand do this!). AND it’s also EWG Verified by the way…which…is…HUGE. 

Scent profile: Light and fresh yet very defined with notes of neroli, peony, jasmine, ambroxan and musk. 

Why I love it: This scent makes me feel put together, polished and grown up in a I-have-my-shit-together kind of way. 

When I wear it: A beautiful day-time scent but I could easily wear this at night too especially to an evening summer concert or an alfresco dinner. 

Nicolle’s pick: Heretic Parfum Dirty Grass | $65

✅Naturals, 🚫Synthetics, ✅Transparent Ingredient List, ✅Third party vetted

I’ve been a big fan of this brand for a while, given their cheeky product names and chic branding. What also drew me to it was their declaration that the line is made of “functional fragrances.” Because they only use natural and naturally derived ingredients, Heretic claims to retain the aromatherapeutic benefits of each fragrance’s blend. And I’m here for a long-lasting scent that is also a mood.

After trying a few samples, I landed on three picks—but just learned that two of them are no longer available, which is sort of devastating because picking a scent is kind of tedious. (sad face) Thankfully, my favorite from the line is still here: Dirty Grass.

Scent profile: Top notes of black pepper and lemon, middle notes of coriander, galbanum, hemp and violet leaf in a base of vetiver. 

Why I love it: It’s a crisp, bright scent with a sultry note of deep vetiver, which I love like a sister.

When I wear it: Because it’s a brighter fragrance, I tend towards this one in the summer and during the day.

Nicolle’s Pick: Strange Invisibles Dimanche | $70

✅Naturals, 🚫Synthetics, ✅Transparent Ingredient List, 🚫Third party vetted

This brand is the crème de la crème when it comes to the cleanest, most natural fragrance on the market. The founder is the step-daughter of a famous movie director, and it started as her pet project. She built a custom distiller in her perfumery to hydro-distill her botanicals, which include certified organic, wildcrafted, biodynamic essences. Then, they’re hand-blended, set into a base of custom distilled esprit de Cognac and aged for a minimum of six months. They’re blended, decanted and bottled in-house (which you can visit by appointment only in Venice Beach). 

I mean, can you tell the founder was inspired by wineries in Napa Valley?! Having sniffed alllll the scents myself in Venice Beach, I can tell you, you can’t really go wrong (though their Signature Scents are better than their Perfumes of the Zodiac, IMO).

Scent profile: Iris root, hydro-distilled rose, honey and amber.

Why I love it: It’s totally a unisex fragrance, even though rose is a strong component of this blend. It’s grounded and deep and lasts forevvvvvvvver when I spritz it. It makes me feel sultry and like I should be going to a black tie affair.

When I wear it: It’s a deeper fragrance, so I reserve this for night time special occasions, especially in the fall and winter. 

Nicolle’s Pick: Phlur Hanami | $96

✅Naturals, ✅Synthetics, ✅Transparent Ingredient List,❓Third party vetted

Originally founded by a husband and wife team, Phlur is now owned by a beauty / fashion influencer-turned-entrepreneur, but the goal seems the same (for now): create beautiful, long-lasting fragrances with safe ingredients—natural and synthetic. Since we know sometimes synthetics are actually safer than naturals, this approach feels responsible and mindful to me.

Plus, the brand’s use of “safe” synthetics makes the scents last allllllll day. Like all day. And if you truly want the traditional perfume experience (complex scents that dry down to a unique-to-you finish), this combo of naturals and synthetics is the way to go.

*Phlur recently rebranded. We don’t know if this means their formula changed too. Credo used to stock them which would qualify as third party vetted for us but as of now they have not stocked the rebrand so we are keeping an eye on them.

Scent profile: Fig, white floral, sandalwood, musk, vetiver.

Why I love it: Can you tell I love vetiver? This is another complex scent that gives me Blake Lively vibes—sexy, but still fun and playful.

When I wear it: All the time. I reach for it for special occasions, for dinner out or if I need a boost on any old weekday morning. Also, this one lasts ages—like I-can-smell-it-on-the-moto-jacket-I-wore-to-dinner-last-month-and-didn’t-wash-it long.

Kristy’s Pick: Roots Rose Radish Jasmine Clary Sage | $74

✅Naturals, 🚫Synthetics, ✅Transparent Ingredient List, 🚫Third party vetted

Made from just a few natural ingredients, each scent is crafted by a trained clinical herbalist, and prepared as a solid perfume that is nestled inside of a sea shell compact. It’s visually unique and striking…and I love it.

Roots Rose Radish is also dedicated to being an environmentally safe and sustainable company. All of their packaging is reusable and recyclable. Once the perfume is all used up, the shell compact can still be used for decor or storage.

Scent profile: Jasmine, clary sage

Why I love it: I’m a sucker for subtle earthy florals. Plus this one looks so stylish sitting out on my dresser. Nature lover that I am, I think it’s just the prettiest perfume with its speckled cowrie shell exterior.

When I wear it: This is my go-to perfume. The scent is light enough to be worn daily and it makes me happy every time I open up that little shell.