Day 11 of 12 Days of Holiday Giveaways: ILIA Beauty

December 11, 2020 (updated May 31, 2022)

Somebody pinch me because today we are offering a $500 gift card to ILIA!!! Create the perfect holiday look, plus grab some everyday staples with one of the highest performing, better for you makeup brands on the planet.

woman applying mascara

By: Lisa Fennessy

This giveaway is generously sponsored by ILIA Beauty, an ethical beauty brand we know and love. As always, The New Knew only works with brands who we trust are making the world a better place.

UM, GUUUUUUUYS. A $500 gift card to shop ILIA Beauty?! THAT’S WHASUP!!! 

ILIA has been a reader fave and a TNK fave for a while now—and for good reason. Mainly because their products perform off. the. charts. 

Since 2011, ILIA Beauty has been pushing ethical beauty’s boundaries with high-performing makeup that they say is better for your skin. The line, founded by Sasha Plavsic, focuses on multi-use, easy-to-apply products housed in beautiful, simple packaging that rivals the design aesthetic of more conventional, high-end brands (that’s what you get from a founder who began her career in beauty and fashion branding).

I’ve tried most of this line and these are my faves

1. True Skin Serum Foundation – This weight-less, light-coverage, liquid foundation delivers a natural look that truly mimics how your skin looks and feels. I mean, it’s literally undetectable to the naked eye when applied, which is by far my favorite part. I’m talking FLAW-LESS. (This is my top pick!) 

2. True Skin Serum Concealer – This concealer delivers medium-weight coverage with a finish that totally vibes with the ILIA “skin that looks like skin” mantra. It strikes a legit balance between liquid and cream when you apply it, and even when I use it for under-eye circle coverage, it doesn’t crease.

3. Liquid Chromatic Eye Tints – If you’ve ever wanted an eyeshadow that does it all, look no further than ILIA’s Liquid Chromatic Eye Tints! Pretty much love these in every shade they make, but what seals the deal is they stay all day and DO NOT CREASE.

4. Fullest Volumizing Mascara – By far, the two most important things for me in a mascara are #1 performance. And #2, I want the formula to be free from any harmful ingredients. And we are seeing that here, plus some! I am BLOWN AWAY by how much volume this mascara delivers. But it’s not for everyone… check out my full review here

I also love their Color Block Lipsticks (Cinnabar and Flame are 🔥), especially for the holiday season. 

For more be sure to check out my full ILIA Review!

The ILIA Beauty Giveaway

One lucky winner will be taking home a $500 gift card to shop their ever loving heart out at ILIA Beauty! (I hope it’s you!!!) 


xo, lisa in cursive

*This giveaway is open to the United States. Winner will be contacted after giveaway closes on Dec. 22.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Huma Khawaja

    Beautiful 🥳🙋🏻‍♀️☘️😍

  2. Amy

    I am excited for this epic giveaway!🥰🎁 Thank you so much for hosting! 💜

    1. Lisa

      Thanks for reading Amy! xo, Lisa