LolaVie: Surprise! It’s clean + works!

February 16, 2024 (updated April 9, 2024) — Written by

We’ve been waiting about 30 years for LolaVie, the haircare line from celebrity hair icon Jennifer Aniston. And now that it’s finally here everyone wants to know, is as clean as they say it is? Does it actually work? I’ve been a beauty blogger for over 10 years and have come across very few celebrity lines I can stand behind. But after testing the entire LolaVie line and getting the sign off from a cosmetic chemist I’m honestly…impressed. Our entire team even discovered one product that we’re ALL obsessed with. Let’s dig in!

A woman holds up a bottle of LolaVie Glossing Detangler.

By: Lisa Fennessy


In 1994, the show Friends debuted. I was a sophomore in high school and instantly taken, like the rest of the world. At the end of season one, Jen stepped out showing off her new Chris McMillan haircut—later to be known internationally as “The Rachel”—and then me and 11 million other women ran to do the same. 

I think I can speak for all of us when I say, I wish we had this line 30 years ago. I mean, be still my aching 16 year old heart, Jennifer Aniston created a haircare line?! YES, YES and YES!

Now while we can grieve for our teenage selves about what wasn’t, the good news about this 30 year delay is that Jen now has access to better ingredients, more sophisticated preservative systems and more knowledgeable formulators than she would have had back then so let’s take a look and see how that benefits us…or not.  

How clean is LolaVie?

When I said I was testing this line, in true TNK fashion, the first question I got back from readers was, “Is LolaVie clean?” To be honest, I was skeptical. Outside of Michelle Pfeiffer’s EWG Verified fragrance line, I haven’t seen many (if any) truly clean celebrity beauty lines. 

But overall? For a celebrity haircare line I have to say, I’m pretty impressed. There are no major ingredient red flags and in fact there are some really cool ingredients incorporated. 

What’s lacking? As far as a personal wish list or feedback for the brand as they grow and evolve, I would love to see LolaVie get third party vetted to something like the EWG, MADESAFE or COSMOS standard. I’d also like to see more organic ingredients incorporated too.

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The back of a woman's hair as she holds up LolaVie Glossing Detangler.

Does LolaVie use any concerning ingredients?

We sat down with Kate Noonan, Molecular Biologist and Cosmetic Chemist, to take a closer look at the ingredients in the LolaVie line. Again, there are no major red flags here but there are some ingredients that could be tweaked…or highlighted. Here’s a closer look. 

Behentrimonium Methosulfate 

Seen in their Leave In, Glossing Detangler and Intensive Repair Treatment. I’m calling this ingredient out because of the residual dimethyl sulfate found in it. Kate explains, “Dimethyl sulfate is reasonably anticipated to be a human carcinogen based on sufficient evidence of carcinogenicity from studies.”

However, she continues, “This amount of the behentrimonium methosulfate is low risk here because it’s used at about 2% and the raw material itself has low (1 ppm) residual dimethyl sulfate in all the ingredient files I can find from manufacturers. That’s very low, 2% * 1 ppm.”

Kate concludes, “I don’t like that dimethyl sulfate is something workers who make this ingredient for cosmetics ever have to handle.I wish they’d switch to Ecocert certified ingredient Distearoylethyl Dimonium Chloride that fills the same role smoothing hair (it’s in the Innersense Leave In Conditioner).”  

Fragrance (Parfum*) 

“Fragrance (Parfum)” is listed in nearly all of the LolaVie products. This is the most popular question we got about this line. Happy to report we have good news. 

Kate called LolaVie on the phone (yes they answered!) and they confirmed that their fragrance is a blend of essential oil components from plants and that it’s 100% botanical. We wondered why they didn’t just post this online and Kate suspects they want to keep their exact fruit/flower essential oil blend a trade secret (because she read on their site that they may have submitted a patent application covering the exact formulation of their botanical fragrance). Fair enough.


Found in Restorative Shampoo. I’ve personally never seen melatonin added into a haircare product so I needed to know the deal. Kate explains, “Most plants and bacteria make melatonin and it’s actually in coffee, wine, beer, etc. Melatonin is a great antioxidant. Melatonin also benefits thinning hair in research.” (1)

Behenamidopropyl Dimethylamine

Seen in Restorative Conditioner. This ingredient may be a problem for some. Kate explains, “Some people will have a contact allergic reaction to this ingredient because it contains some residual dimethylaminopropylamine. There’s usually 115 ppm of dimethylaminopropylamine in this ingredient. It’s probably used at 3% in this formula.” She adds, “It’s heavily marketed by Kao Chemicals as being eco-friendly and I think that’s why some chemists put it in haircare.” 

Let me pause for a minute here because I don’t think many people realize how specific ingredients make their way into beauty products. Like pharmaceutical reps trying to get docs to prescribe their drugs, ingredients are pushed to formulators by the people who develop ingredients. 

I went to Suppliers Day in New York City a few years ago with a friend who also happens to be a cosmetic chemist. This is basically a huge convention center filled with booths and at each booth is a company pushing their new and innovative ingredients to formulators and manufacturers. These ingredient innovators want to be your friends, they want to take you out to lunch, they call you when something new is coming out, they ask you how your kids are doing. 

Ever wonder why you hear about a new ingredient like bakuchiol or chebula for example and then a dozen brands are launching a product featuring that ingredient all of a sudden? For better or worse, this is why. 

Lactobacillus/Arundinaria Gigantea Ferment Filtrate

Not concerning at all but this is the first ingredient listed in most of the LolaVie products so I wanted a closer look. The first ingredient listed in what’s called “the ingredient deck” is important because it takes up a bulk of the volume in that product. (Most of the time the first ingredient in conventional shampoos is water which is just a very cheap way to fill up the bottle). 

So when I saw a fermented ingredient listed first here I needed to know more. Kate says, “Arundinaria gigantea is the species of fermented bamboo used in this ingredient and lactobacillus are the beneficial bacteria used to ferment it. Interestingly enough,” Kate continues, “I found some research where this ingredient helped improve scalp health.” (2) Me? I love this.

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A line up of LolaVie products.

I’ve tried the entire LolaVie line. Here are my thoughts…

The full LolaVie line is currently made up of six products. A shampoo, conditioner, deep conditioner and three leave-in treatments. 

I’ve used this line piecemeal (like mixed in with other products) and I’ve also used it straight up (by itself with no other products) and I can’t believe I’m about to say this but, this line is really best when used all together as a system. 😭⚰️

And I don’t say that lightly. I would NEVER lead you to buy more for the sake of buying more so even typing that out feels skeevy. BUT what I’m saying is that when I use this line holistically, it really delivers a better look. My hair feels shiner, softer and healthier when I use this line together as one system rather than using the LolaVie products one off here and there.  

RELATED: EVOLVh Hair Products Review

Have you tried LolaVie? What do you think? Do you like the smell of the shampoo?

xo, lisa in cursive

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1. Fischer TW, Trüeb RM, Hänggi G, Innocenti M, Elsner P. Topical melatonin for treatment of androgenetic alopecia. Int J Trichology. 2012 Oct; 4(4):236-45. doi: 10.4103/0974-7753.111199. PMID: 23766606; PMCID: PMC3681103.

2. Rizzi, V., Gubitosa, J., Fini, P. and Cosma, P., 2021. Neurocosmetics in skincare—the fascinating world of skin–brain connection: a review to explore ingredients, commercial products for skin aging, and cosmetic regulation. Cosmetics, 8(3), p.66.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply


    I was so excited about this too!! Currently trying the travel size kit Credo is selling (shampoo, conditioner, detangle, leave in) and I’m still not sure. I have fine and thin dark hair, and I’m struggling to make it more than one day with a single wash because my hair gets oily quickly. My hair also feels very flat. Maybe my hair/scalp will adjust. Would love to find a clean shampoo that doesn’t weight my hair down and make it so oily!

    1. Reply

      Lisa Fennessy

      Okay if this ends up not being a good fit, try the EVOLVh line!

  2. Reply


    I have to say, I am absolutely LOVING the LolaVie line. I’ve gone through so many clean hair care lines recently and none have quite fit the bill for my thick, long, straight (& currently postpartum) hair and sensitive scalp. I have to agree it’s absolutely best used as a system, but I find that the system is relatively long-lasting (if you’re a minimal weekly washer) and truly delivers that “just left the salon” result for me. I prefer a more earthy, grounded scent profile, so maybe I’m in the minority but I truly do not mind the scent! It’s not overpowering, still smells clean, and is not flowery (i.e. doesn’t conflict with other scents I’m wearing from lotion to clean perfumes). I recently just found out they sell this line at ULTA (!!?) and I was so happy to see another clean hair care line break into that market. I can’t wait to see how continuing to use this line helps my hair and I’m SO happy to see this article from you…. I know it’s a good one when Lisa does the deep dive 🙂

    1. Reply

      Lisa Fennessy

      Yeah Taylor! So glad you found something you love! The Leave In is incredible, isn’t it?! It’s like, how is there not silicones in this??!

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