5 Best Hydrating Natural Face Moisturizers in 2024

October 8, 2020 (updated January 26, 2024) — Written by

Keeping the skin on your face hydrated is SO important. Hydration = life! If you’re looking for your new holy grail face moisturizer from the best ethical beauty brands, you’ve come to the right place. These natural face moisturizers will keep your skin ultra-hydrated, flake-free and so soft. Whether you’re looking for a luxury face cream or a more budget-friendly choice, we have you covered!

lisa holds alpyn beauty triple c face cream

By: Lisa Fennessy


If you know anything about me, you know I love my face oils. I will talk until I’m blue in the face about Laurel’s Sun Serum, Maya Chia’s The Straight A and True Botanicals Pure Radiance Oil but no matter what the oil, there is something all oils have lacking in common: HYDRATION.

RELATED: The best natural body lotion for all skin types.

Face oils v. moisturizers

Here’s the thing: oil and water do not mix. I learned this lesson the first time I tried to make salad dressing. And, it’s the same with skincare.

To make an oil + water formula, it has to be what’s called “emulsified” (forcing the oil and water to mix). This in turn creates a lotion or a cream. And because of this, creams and lotions can be extremely hydrating for our skin in ways that oils can’t.

The Mayo Clinic recommends using moisturizers because “dry skin shrivels plump skin cells, which can lead to premature fine lines and wrinkles. And although moisturizers can’t prevent wrinkles, they may temporarily mask tiny lines and creases.”

But not all face moisturizers are created equal. I grabbed this list of what a moisturizer should do from this NIH paper and I also added a few of my own requirements too.

RELATED: The best nontoxic tinted SPF and the best nontoxic un-tinted face SPF.

a sample of osmia organics purely simple face cream swatch

An ideal moisturizer should…

  • Reduce and prevent water loss, often referred to as TEWL or transepidermal water loss.
  • Restore lipid barrier and enhance the skin’s moisturizing retention mechanisms.
  • Be ethically produced.
  • Be nontoxic/natural.
  • Absorb immediately providing beneficial hydration.
  • Accommodate your budget.

Above all, I really want my face cream to deliver and retain MOISTURE. So, after years of testing, I’m detailing out my current faves that do just that. I’ve broken down these recs into 4 different categories (best lightweight, best medium weight, best serious and best drugstore find) listing just ONE top pick in each. This was so hard but I’m here for it.

I also wanted to include both luxury picks for those of us who enjoy investing in skincare and more budget friendly picks for all of us who want the shoes, the bag, the makeup and the skincare too.

Best natural face moisturizers

Let’s start with a bit of a caveat: there is no one cream that the TNK team uses on its own. Each of us always adds a a serum underneath or maybe a nourishing oil under or over a cream for maximum results. We love playing around to find that perfect combo. That said, here are my top picks (with consensus from the team!) on the best natural face moisturizers to add to your routine.

Best lightweight natural face moisturizer

Best medium weight natural face moisturizer

Best SERIOUS natural face moisturizer

Best budget natural face moisturizers

Because, let’s be honest, sometimes you need something right here, right now—and sometimes you need to grab something at your local Target. Both these picks are more accessible and easy to find.

More face moisturizing favorites!

xo, lisa in cursive

P.S. Don’t miss The Best Foundation and 5 Organic Masks That Deliver Instant Results!


What’s the best face moisturizer for dry skin?

Prima’s Afterglow Vegan Collagen Cream is wicked hydrating. It contains pure, whole plant hemp extract to work synergistically with a blend of hyaluronic acid, vegan collagen and Ayurvedic adaptogens for hydrated, restored skin.

What’s the best face moisturizer for dry sensitive skin?

Osmia’s Purely Simple Face Cream is great pick for sensitive, reactive, normal skin and perioral dermatitis. One look at the hundreds of reviews and you will be sold!

TNK Team Note: This article contains affiliate links. TNK uses affiliate links as a source for revenue to fund operations of the business and to be less dependent on branded content. TNK stands behind all product recommendations. Still have questions about these links or our process? Feel free to email us.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply


    Curious… would you recommend the OO Cream over Leahlani Bless Balm??? Mid-40’s, dry, sensitive skin… Thanks for ALL the info!

    1. Reply


      Hi Glenda! You could totally do that! Sounds divine! xo

  2. Reply


    Gosh Glenda! They are honestly both so good. I say start with Jane and if you like it, you’ve found a winner without spending $200! xo

  3. Reply

    Manojnatha Shekhar

    The list of various natural face creams that you have shared through this article will be helpful for us to get one for ourselves through the information that you have provided. Thank you for listing it together and sharing it with us.

  4. Reply


    Oh bummer. I wonder if you would like The Fix? That does not have aloe in it 😉 Lisa

  5. Reply


    Hi! What creams do you recommend for a very dry skin that is safe to use during pregnancy and do not contain any e-oils or castor oil? If they are available in Europe, without oversea shipping from US ect, is a plus!

    1. Reply


      Hi Maris! Have you checked out Votary? You will LOVE their Super Seed Cream! xo, Lisa

  6. Reply

    Kelly Liddell

    Hi Lisa! Just found your blog and I am hooked. Would you recommend the Jane scrivener 5 a day program for a 22 year old? I am looking for clean products for my daughter. Thanks for any help you can give me.

    1. Reply


      Hi Kelly! Totally! I think she would love it! Let me know what she thinks! xo, Lisa

  7. Reply


    Out of all the listed moisturizers, which would be best for combination skin? Thanks for the great list!

    1. Reply

      Lisa Fennessy

      Hi Amy! I would give the Triple C Bounce Cream a try! Let me know what you think! xo, Lisa

  8. Reply


    Which, if any of these creams would you recommend for aging skin, I’m 67, with lines/wrinkles? My skin was oily when I was younger, but now seems dry and dull.

    1. Reply

      Lisa Fennessy

      Hi Debbie! I would recommend either Triple Bounce Cream OR Maya Chia’s new ARC. The ARC came out just after I revised this post and it’s really beautiful. Specifically designed for maturing skin with a focus on repairing it! So good. xo, Lisa

  9. Reply


    Hi! Quick question: I love the sound of the Triple C bounce cream for my morning moisturizer (I’m using the True Botanicals overnight mask in the evening); however, I already use a vitamin serum before I moisturize in the morning. Would it be a waste to use the bounce cream in combination with that serum / should I pick something else from above?

    1. Reply

      Lisa Fennessy

      Hi Sally! Great question. In my opinion it’s not too much to layer vitamin c’s. It will probably make them more effective. Also, interestingly enough there are several different types of vitamin C. Some are better at brightening while others are better at treating hyperpigmentation. So since you are layering different brands, the chance of this happening is higher. In general, vitamin c is great for the day time while vitamin a is better for night so that’s the only change I would recommend. xo, L

  10. Reply


    Hi, I’d like to know how you feel about Mad Hippie and The Ordinary products. I tried both of their cleansing oils which seem nice! Thanks!

    1. Reply

      Lisa Fennessy

      Hi Mary! As far as ingredients go, the Mad Hippie line looks great and The Ordinary is touch and go. Some of their products I would use and some I wouldn’t. As far as efficacy, I haven’t tried either long term to be able to comment. Hope this helps! xo

  11. Reply


    I’m 56 and have under eye wrinkles and laugh line wrinkles. I’ve previously found that natural products didn’t do much for me but I would prefer to use natural. What would you recommend. Need a good eye cream too.
    Thank you.

    1. Reply

      Lisa Fennessy

      Hi Laurie! Check out this post that we just freshly published! I think you are going to love it! xo, Lisa

  12. Reply


    What oil do I need to go with a moisturizer at age 73

    1. Reply

      Lisa Fennessy

      Hi Linda! Thanks for reading! I would recommend checking out this post which guides you on how to create a skincare routine for your specific skincare needs (including recs!) Hope this helps! xo, Lisa

  13. Reply


    I am 52 just starting to concentrate on skin care. My skin lately is dryish listless with no glow. I cleanse and tone with Nivea and moisturize with clarins. No big change, what should I use? I am a Kenyan and black.

    1. Reply

      Lisa Fennessy

      Hi Carolyne! You have to try the Alpyn Beauty Triple Bounce Cream listed here. DEW CENTRAL!!!! And be sure to lmk what you think when it changes your life. xo, Lisa

  14. Reply


    True! Hydrating the skin is a challenge too. I use hyaluronic acid from refresh skin science.

    1. Reply

      Lisa Fennessy

      Glad you found something that works for you Jonita! xo, Lisa

  15. Reply


    Can you recommend products for post skin cancer surgery on face? Healing and non irritating.

    1. Reply

      Lisa Fennessy

      Hi Lisa! I hope you are recovering okay. Check out this line. It’s specifically made for that. xo, Lisa

  16. Reply

    Lisa Loomer

    Well, Lisa, I see this after buying every Elta Md and Alastin product known to man. I have never used anything vaguely “commercial”. I use Tru Botanicals and Suntegrity etc. But have been so freaked out by this surgery repair–on the tip of my nose no less–that I have been listening to, of all people, dermatologists, surgeons, and plastic surgeons…all of whom prescribe what they are introduced to via the drug industry…which is generally the last thing in the world I trust.

    So, if CV was developed for post skin cancer, I’ll definitely buy everything, thank you. And since so many people do have skin cancer…this is information you might share on the site?

    1. Reply

      Lisa Fennessy

      Thanks for the feedback Lisa! We love getting it. And PLEASE PLEASE let us know how CV works for you. xo, Lisa

  17. Reply


    Hi! I’m 52. I love the texture of Prima The Afterglow. Could you speak about the dimethicone ingredient? I thought we didn’t want that ingredient in a product. Concerned about it in general but also bc of acne prone skin. I want to use this product bc of the consistency and amazing ingredients. But wanted your thoughts.

  18. Reply


    Hi, I just found your page; wish I had years ago! I’m natural but have opened up to Retin-A and love the results. Your post about “Cerave Cleanser” swaps was so welcome because derms always push that and it does feel nice! My skin does well with Eminence Organics moisturizers but I wondered if you had thoughts about a gentle moisturizer for skin cycling recovery for 40ish / hormonal acne/combination skin. Thank you!

    1. Reply

      Lisa Fennessy

      Hi Missy! I would love to recommend Le Prunier’s Plum Beauty Oil. It’s only one ingredient so it’s perfect for skin cycling. It’s also amazing at fighting free radicals and it has natural UV protection too – great for day and night. If you want more of a traditional cream, this one is beautiful too.

  19. Reply

    Heather Kealamakia

    I like the Bounce Cream from Alpyn, but their Melt Moisturizer gave me bumps/rash all over my face and neck that lasts a week every time I have tried it. Any ideas what ingredient in it could be doing that? Would love to see an even longer list of moisturizer suggestions. The hemp smell in Prima and cucumber smell in Cocokind are a bit strong for me.

    1. Reply

      Lisa Fennessy

      Hi Heather! I would recommend getting in touch with Alpyn to ask about ingredients. I know what you mean about the hemp smell…it’s a lot. I also like the Yina Hydracloud Cream and the Sahajan Nourish Crème Riche – Lisa

  20. Reply


    I was surprised OO skin dew didn’t make the list. Any reason? I also have combination/acne prone skin and was weary of the alcohol ingredients in the bounce cream.

    1. Reply

      Lisa Fennessy

      Hi Denise! There is nothing wrong with Skin Dew. It’s a beautiful moisturizer but it simply didn’t make the list here because we can’t put all of the moisturizers we love in a top three best of post lol. xo, Lisa

Leave a comment

Your email address will not be published. Required fields are marked *