My Personal Kosas Review (Pros and Cons)

June 16, 2023 (updated October 9, 2023) — Written by

Kosas has kinda perfected the “clean girl aesthetic,” being a better swap for cult conventional brands like Glossier and MILK. This line is all about letting your natural beauty show through, not getting stuck in the full face of makeup rigamarole. And that’s why I reach for this brand again and again (and again). Here are my top picks.

A woman holding up two bottle of Kosas foundation in her hands.

By: Lisa Fennessy 

This post is sponsored by Kosas, an ethical, clean beauty line. As always, The New Knew only works with brands who we trust are making the world a better place.


RELATED: Is MERIT Beauty Clean Beauty? Product Reviews.

Why we love Kosas

I’m stupid fortunate as a beauty blogger to be overwhelmed with samples of skincare, bodycare, haircare and makeup. So when I use a brand’s products to the last drop, you know it means something (like true love). 

Kosas is one of those brands. No matter what product I try, I’m basically scraping the bottom of the bottle to get that final application. Why do I love Kosas?

  • The color options. Kosas has been about inclusivity from the beginning and they offer so many shades in all their products. That’s a major win for better beauty.
  • The ingredients. No red flags (AKA nothing on TNK’s NO THANKS list) in these products. Plus, love that they often use skincare ingredients in their makeup formulas. 
  • The performance. Bold colors, perfection finishes and products THAT WORK. (One of the reasons why I keep reaching for the Kosas brow pencil over all the other brow pencils.)

To help you shop, I’ve narrowed down their entire product line to my ultimate top 5 fave products from Kosas. Here they are! 👇

My top 5 Kosas picks (with pros/cons)

What’s your favorite Kosas product?

xo, lisa in cursive

TNK Team Note: This article contains affiliate links. TNK uses affiliate links as a source for revenue to fund operations of the business and to be less dependent on branded content. TNK stands behind all product recommendations. Still have questions about these links or our process? Feel free to email us.

Kosas FAQ

Who is Kosas owned by?

Sheena Yaitanes launched Kosas, a clean beauty brand, from her kitchen table in 2015. Learn about our top picks from Kosas here.

Is Kosas a clean brand?

Kosas says it didn’t set out to create a “clean” makeup line, but the line is considered to be free of major concerning ingredients like mineral oil and harsh preservatives. Learn more here.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!

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