The New Knew’s Top Beauty Products of 2021

January 24, 2022 (updated January 10, 2023) — Written by

Welcome to the annual BEST OF NATURAL BEAUTY! Every year I take a minute to look back and call out some of my absolute favorite discoveries from the past 12 months.

roundup of best beauty products in 2021

By: Lisa Fennessy

Afterall, 2021 wasn’t the best year but it wasn’t an entire dumpster fire either. There were some highlights like Bridgerton, Bennifer 2.0, Simone Biles choosing to protect her mental health, Roy Kent, who is honky dory and Maya Chia’s Power Fol Lash + Brow Serum, which turned my 90s brows into full blown, late August caterpillars. Let’s honor that! 

I love this post because it allows you to skip through all the noise and go straight to the good stuff when it comes to natural beauty.

To keep this from turning into a best of all time post, I’m narrowing down these picks to new releases in 2021 OR products that I tried for the first time in 2021.  

Aside from touting healthy ingredients, I also really wanted to hone in on EFFECTIVE products this year. Products you could essentially use for a very short period of time and see a difference. I don’t know about you but more than ever, instant gratification is like chicken noodle soup for my mental health. Can I get a witness?! I mean, let’s be honest, at the end of the day, after rolling with all the punches, I just want beauty products that will serve me. Make me feel good. We all deserve that. 

So here it is, my top ethical beauty picks for 2021 outstanding in efficacy and also ingredients. 

RELATED: See my top beauty picks for 2022 and 2023!

The New Knew’s Top Beauty Products of 2021

RELATED: A Review of Erin’s Faces Fruit Smoothie Lip Glosses

Are any of these on your list for the best of 2021?

RELATED: Check out my Spring 2022 Quarterly Faves

xo, lisa in cursive

TNK Team Note: This article contains affiliate links. TNK uses affiliate links as a source for revenue to fund operations of the business and to be less dependent on branded content. TNK stands behind all product recommendations. Still have questions about these links or our process? Feel free to email us.

What are the top clean beauty products of 2021?

The top clean beauty products of 2021 include the Brow Pop from Kosas, Erin’s Faces Fruit Smoothie Lipsticks, ILIA’s volumizing mascara, the TOK Beauty Lash Curler, Westmen Atelier Eye Pods Eyeshadows and Powerfol brow and lash serum from Maya Chia.

What are the top skincare products of 2021?

The top clean skincare products of 2021 include Alpyn Beauty Triple Vitamin C cream, Mukti Calming Cleansing balm, Maya Chia’s C-More lift, Fifty7Kind TANU Serum, Prima Skin Therapy, Mara Sea Kale Sunscreen.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply


    The prices on most of these products is ridiculous!

    1. Reply

      Lisa Fennessy

      Hi Stephanie! Agree they are not for everyone. Be sure to check out 101 Beauty Products under $20 and 50 Affordable Organic Beauty Brands – Hope this helps! xo, L

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