The New Knew’s Top Beauty Products of 2023

January 12, 2024 (updated March 15, 2024) — Written by

Welcome to the annual BEST OF NATURAL BEAUTY! Every year, I take a minute to look back and call out some of my absolute favorite discoveries from the past 12 months. Lesssgo!

A flat lay collection of products.

By: Lisa Fennessy

I don’t know about you, but 2023 was filled with a lot of personal and professional ups and downs. At 45, I find myself raising two young boys (10 and 11) while also trying to make sense of how it feels to have older parents who both have very serious health diagnoses. 

My heart is often in two places at the same time. It makes it hard to spend time with my family because I feel pulled to be with my parents. And it’s hard to spend time with my parents because it means being away from my boys. Anyways, I know they don’t call it “the sandwich generation” for nothing—and I’m living that so hard right now. 

Along with several external challenges that 2023 gifted me, I’ve been working really hard on rewiring some neural pathways that were SET DEEP from my childhood. I’m doing this work with my therapist and as I continue to get moments of clarity there are many times I have literally thought to myself this past year, “Am I bonafide crazy??!!” How have I lived like this my entire life?! This work is really hard but I have never felt more like I am on the precipice of something bigger so I am sticking to it.  

Lastly, I’ve chosen the word “uncomfortable” for 2024. I don’t want to be scared to get uncomfortable personally and professionally. That’s where the growth happens and I want growth in my life. Personally, my husband and I are thinking about taking a stand up comedy class. (That scares the living shit out of me). And professionally, this year we are launching a project we’ve been working on for over 2 years now and I’m absolutely terrified and thrilled as the date nears. 

Those are big ways to get uncomfortable but I also want to work this into the nuance of daily life too. Like to be the one to make plans instead of waiting to get invited out. To put my feelings into words. To read a book outside my wheelhouse. To publish something I normally wouldn’t publish…to order brazil nut milk in my coffee instead of almond milk (lol, jk on that last one).

On the other side of the coin, one of the highlights of 2023 (as it is with most years) was getting to discover some of the best of the best when it comes to clean beauty. I love writing this post because it’s a way to look at the past year as a whole and highlight some products that really stood out to me. 

To keep this from turning into a best of all time post, I’m narrowing down these picks to new releases in 2023 OR products that I tried for the first time in 2023.  

Per usue, aside from touting healthy ingredients, I also really wanted to hone in on EFFECTIVE products. Products you could essentially use for a very short period of time and see a difference. 

I also want to take a moment and say goodbye and thank you to some brands that closed their doors this past year like ĀTHR, Earthwise Beauty and MŪN. It has been an absolute pleasure getting to know you and you will be sorely missed. 🤍

RELATED: We’ve been rounding up the best in beauty since 2017! Check out our 2018201920202021 and 2022 top picks. 

Top clean beauty products of 2023

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So… what is your favorite product of 2023?

xo, lisa in cursive

TNK Team Note: This article contains affiliate links. TNK uses affiliate links as a source for revenue to fund operations of the business and to be less dependent on branded content. TNK stands behind all product recommendations. Still have questions about these links or our process? Feel free to email us.

By Lisa Fennessy

Lisa is the founder of The New Knew. Passionate about clean beauty, organic eats and nontoxic lifestyle, Lisa writes to create awareness. Conscious consumerism and informed decisions will impact the marketplace, our health and THE WORLD!


  1. Reply


    Totally agree on the Aqua A and the Lolavie! I also love the heat protectant spray… and they all smell great!

  2. Reply


    I live for this list every year, I can’t wait to try out several of these products mentioned above. Thanks so much and Happy New Year Lisa!

    1. Reply

      Lisa Fennessy

      Omg this makes me so happy lol, thank you Kalinda!

  3. Reply


    Thank you very much, Lisa and happy New Year! What a wonderful list of products that I included for myself to try in 2024. Love your attitude of getting “uncomfortable”, this has resonated with me personally, and sealed for me that I am on the right path this year and beyond.

    1. Reply

      Lisa Fennessy

      Love it. Let’s get uncomfortable in 2024!

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